Macy’s Introduces State of Day - a New Restwear, Sleepwear and Innerwear Brand
08 2월 2024 - 11:00PM
Business Wire
State of Day is the latest brand to launch as
part of the company’s reimagined private brands portfolio
Today, Macy's announces the launch of State of Day, a new
restwear, sleepwear and innerwear brand, an exciting addition to
the company's ongoing reimagined private brands portfolio. State of
Day helps women feel more comfortable and relaxed at home, whether
that’s sleeping, drinking coffee, chasing kids, or just relaxing.
The collection embodies that perfect, happy-sigh feeling – from
light, easy-to-layer pieces to deliciously soft pajamas for a
restorative sleep. State of Day is designed to take the busy woman
from sunrise to slumber and all the little moments in between. The
collection is now available on macys.com, Macy’s mobile app and
Macy’s stores nationwide.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240208017967/en/
State of Day is designed to take the busy
woman from sunrise to slumber and all the little moments in
between. (Photo: Business Wire)
“We are excited to unveil State of Day, our latest private brand
at Macy’s. The new restwear, sleepwear and innerwear collection is
designed to provide comfort, versatility and style for the modern
woman,” says Emily Erusha-Hilleque, SVP, Private Brands for Macy’s.
“State of Day is a testament to our commitment to deliver
exceptional quality, style and value with our in-house brands. We
continue to build a relevant, design-led modernized portfolio,
weaving customer insights with Macy's rich heritage to meet our
customers' evolving preferences and lifestyles.”
From sunup to sundown, State of Day helps her relax with staples
like the easy lounge pant, the soft and breathable tank, the plush
robe, and cozy tees. The assortment is simplified femininity that
can be effortlessly put-together. It features soft and luxurious
fabrics that are easy to clean, comfortable to wear and
size-inclusive for everyone. It’s clothes she can relax in that
feel good on the body and the heart.
Feel Good Fabrics
State of Day was inspired by the busy woman who desires to
retreat from the hustle and bustle of the day and strives to enjoy
the comfort and joy of being home. The collection features
luxurious materials that feel like a hug with fabrics known for
their quality, performance, and reliability. These fabrics range
from warm, cozy knits to crisp, cool cotton, chosen for their
ability to regulate temperature and help deliver the most optimal
comfort. State of Day has luxe textures and softness to create an
elevated look with silk-like materials, modal blends, sweater-knits
and finely detailed lace and mesh.
The collection includes over 165 pieces with prices ranging from
$8.50-$79.50, and sizes ranging from XS-XXL and up to 4X for
sleepwear. The assortment consists of pajama sets and separates,
bras and bralettes, underwear, restwear, nightgowns and
sleepshirts.
Informed by Customer
Research
The customer's voice is at the center of Macy's private brand
reimagination. After surveying over 25,000 women and conducting 60
in-store hours of fit clinics, women were able to share their
desired feel, function and fit. This research showed that women
look for pieces that offer a wide range of options and provide the
highest level of comfort. State of Day exists to help women slow
down, feel good and take a break from running her world.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated Macy’s small format stores. Each year, Macy’s
provides millions with unforgettable experiences through Macy’s 4th
of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps
our customers celebrate special moments, big and small. We’re
guided by our purpose—to create a brighter future with bold
representation that empowers more voice, choice, and ownership for
our colleagues, customers, and communities.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240208017967/en/
Julissa Bonfante / Erin Dougherty / Gillian Boyland
communications@macys.com
Macys (NYSE:M)
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