The first-ever color reveal cupcake and cookie
dough pop mixes from Betty Crocker turn green for Elphaba or pink
for Glinda, making a magical treat that’s sure to be popular
To celebrate Universal Pictures’ spectacular film adaptation of
“Wicked,” the beloved stage musical that has thrilled and delighted
audiences for two decades, Betty Crocker is unleashing two new
“Wicked”-inspired treats that are sure to be popular among baking
and theater fans — Betty Crocker’s first-ever “mix-to-reveal” kits
for Cookie Dough Pops and Cupcakes!
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240829766322/en/
Universal Pictures’ "Wicked” arrives in
theaters November 22 (Photo: Business Wire)
“Wicked,” in theaters November 22, is the untold story of the
witches of Oz: Elphaba, a young woman, misunderstood because of her
unusual green skin, who has yet to discover her true power, and
Glinda, a popular young woman, gilded by privilege and ambition,
who has yet to discover her true heart.
Fans will get to experience the magic of “Wicked” with this
bewitching duo of Betty Crocker mixes. Are you an Elphaba, or a
Glinda? Since pink goes good with green, the vanilla-flavored mixes
change colors as the ingredients are stirred, revealing if bakers
will be conjuring up a positively green treat like Elphaba, or a
perfectly pink one like Glinda.
“For more than 100 years, fans have trusted Betty Crocker to
bring joy into the world through homemade love, and baking with
Betty Crocker is the perfect way for families to build up
excitement for the new ‘Wicked’ film,” said Jenny Jonker, Betty
Crocker Brand Experience Manager. “The opportunities for baking are
truly ‘unlimited’ with Betty Crocker’s very first color-revealing
innovation and new magical baking mashups. We can’t wait to see
everyone’s enchanting and delicious creations.”
In addition to this spellbinding duo of Cookie Dough Pops and
Cupcakes, fans can make additional, magical concoctions with six
classic Betty Crocker products now featuring Wickedly Better
Together recipe combinations. Each Betty Crocker brownie, cake, and
cookie mix, as well as frosting, is packaged in special
“Wicked”-themed boxes and features fun, amazifying recipes that
combine two baking mixes for one darlingest treat that is sure to
please everyone in the Land of Oz:
- Fantabulous Brookie: Some things are just better
together — like combining Betty Crocker Chocolate Chip Cookie Mix
and Delights Supreme Triple Chunk Brownie Mix.
- Thrillifying Cupcake: Defy gravity with Betty Crocker
Super Moist Yellow Cake Mix and Fudge Brownie Mix.
- Outstandiful Cookie Pie: Change yourself for good by
mixing Betty Crocker Delights Super Moist Triple Chocolate Fudge
Cake Mix and Rich & Creamy Vanilla Frosting.
Fans can find Betty Crocker “Wicked”-themed “mix-to-reveal” kits
for Cookie Dough Pops and Cupcakes at retailers nationwide for a
suggested retail price of $5.98. For more information about the new
mixes and “Wicked”-themed products, visit www.BettyCrocker.com, or
follow @BettyCrocker on Instagram and TikTok.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to boldly build its brands, relentlessly
innovate, unleash its scale and stand for good. Its portfolio of
beloved brands includes household names like Cheerios, Nature
Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty
Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more.
General Mills generated fiscal 2024 net sales of U.S. $20 billion.
In addition, the company’s share of non-consolidated joint venture
net sales totaled U.S. $1 billion. For more information, visit
www.generalmills.com..
About Universal Pictures’ “Wicked”
After two decades as one of the most beloved and enduring
musicals on the stage, “Wicked” makes its long-awaited journey to
the big screen as a spectacular, generation-defining cinematic
event this holiday season.
Directed by acclaimed filmmaker Jon M. Chu (“Crazy Rich Asians,”
“In the Heights”), “Wicked” is the first chapter of a two-part
immersive, cultural celebration. “Wicked Part Two” is scheduled to
arrive in theaters on November 26, 2025.
“Wicked,” the untold story of the witches of Oz, stars Emmy,
Grammy and Tony winning powerhouse Cynthia Erivo (“Harriet,”
Broadway’s “The Color Purple”) as Elphaba, a young woman,
misunderstood because of her unusual green skin, who has yet to
discover her true power, and Grammy-winning, multi-platinum
recording artist and global superstar Ariana Grande as Glinda, a
popular young woman, gilded by privilege and ambition, who has yet
to discover her true heart.
Based on the bestselling novel by Gregory Maguire, Wicked is
adapted for the screen by the stage production’s book writer Winnie
Holzman and by legendary Grammy and Oscar® winning composer and
lyricist Stephen Schwartz. The Broadway stage musical is produced
by Universal Stage Productions, Marc Platt, the Araca Group, Jon B.
Platt and David Stone.
About Universal Pictures
Universal Pictures is a division of Universal Studios
(www.universalstudios.com). Universal Studios is part of
NBCUniversal. NBCUniversal is one of the world’s leading media and
entertainment companies in the development, production and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation.
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version on businesswire.com: https://www.businesswire.com/news/home/20240829766322/en/
For media inquiries, please contact: General Mills Media Line;
Media.Line@genmills.com Edelman Ali Barzyk;
Ali.Barzyk@edelman.com
General Mills (NYSE:GIS)
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