‘New Newwws:’ Travis and Jason Kelce Compete at General Mills Cereal Training Camp
26 8월 2024 - 10:00PM
Business Wire
General Mills recruits Travis and Jason Kelce
for legendary cereal line up of Honey Nut Cheerios, Cinnamon Toast
Crunch, Lucky Charms, REESE’S PUFFS cereal and new Kelce Mix.
General Mills has been scouting America’s favorite football
brothers, Travis and Jason Kelce, since they revealed their top
cereals last year on their hit podcast, “New Heights.” Earlier this
summer, the Kelces took new positions off the field as cereal
co-creators of the historic new General Mills cereal: the Kelce
Mix, which combines their top three favorite cereals — Cinnamon
Toast Crunch, Lucky Charms and REESE’S PUFFS cereal — in one
box.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240826816680/en/
Jason and Travis Kelce combined their
favorite cereals — Cinnamon Toast Crunch, Lucky Charms, and REESE’S
PUFFS cereal — for an undefeated eating experience, the new Kelce
Mix cereal. (Photo: Business Wire)
To prepare for this dream job, the brothers attended Cereal
Training Camp, which put their passion for competition and love of
cereal to the test. Travis and Jason participated in epic cereal
challenges to win the chance to create the first-of-its-kind Kelce
Mix and be featured on limited-edition, Kelces’ Pick boxes of Honey
Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS
cereal. Now in advance of their new cereal mix hitting shelves in
September, fans can tune in to see the brothers’ experience at
Cereal Training Camp in a series of videos that showcase how the
duo achieved cereal greatness and emerged victorious by proving
their athleticism, ingenuity and undeniable good taste. The content
will be featured in TV and online ads, with more extensive footage
and behind-the-scenes content available at
www.cerealtrainingcamp.com.
“I take my cereal game seriously, and thank goodness, because
Cereal Training Camp was no joke,” said Jason Kelce, Kelce Mix
co-creator. “The only thing Travis and I know more about than
football is cereal — so we’re honored to take home the victory and
consider ourselves officially inducted into cereal culture with
Kelce Mix.”
“I’ve said that I’d eat a whole box of REESE’S PUFFS cereal in
one sitting, and while I stand by that, our creation might just be
the new MVP of the cereal aisle,” said Travis Kelce, Kelce Mix
co-creator. “We’d go through two to three boxes of our favorite
cereals a week when we were growing up, so being able to team up
with General Mills now is a full circle moment for us.”
In anticipation of the Kelce Mix hitting shelves this football
season, fans have already created their own mashups, giving the
Kelce creation rave reviews. Cereal fans and 92%ers can officially
get their hands on the new limited-edition Kelce Mix cereal and
enjoy limited-edition Kelces’ Pick collectible boxes as a nod to
the brothers’ top faves: Honey Nut Cheerios, Cinnamon Toast Crunch,
Lucky Charms, and REESE’S PUFFS cereal, which feature the brothers
on packaging, giving their stamp of approval.
“There’s something extra special about working with recruits
like Travis and Jason Kelce, who have loved our brands since their
childhood. It’s a dream partnership for both sides. In fact,
creating everything from ads to the limited-edition product was
inspired by Travis and Jason’s childhood memories with General
Mills cereals. The Kelce Mix hits shelves in just a few weeks and
we can’t wait for families across the nation to experience this
legendary combination,” said Mindy Murray, brand experience
director for General Mills’ Morning Foods.
Kelce Mix cereal and Kelces' Pick collectible boxes will be
available at retailers nationwide for $5.69 beginning in mid -
September and a limited-edition Walmart.com exclusive box will drop
on 9/28 while supplies last.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to boldly build its brands, relentlessly
innovate, unleash its scale and stand for good. Its portfolio of
beloved brands includes household names like Cheerios, Nature
Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty
Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more.
General Mills generated fiscal 2024 net sales of U.S. $20 billion.
In addition, the company’s share of non-consolidated joint venture
net sales totaled U.S. $1 billion. For more information, visit
www.generalmills.com.
REESE’S and REESE’S PUFFS trademarks, trade dress, REESE’S
Orange Color and Crown Design are used under license.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240826816680/en/
General Mills Communications 763-764-6364
media.line@genmills.com
Edelman Lauren Durham lauren.durham@edelman.com
General Mills (NYSE:GIS)
과거 데이터 주식 차트
부터 8월(8) 2024 으로 9월(9) 2024
General Mills (NYSE:GIS)
과거 데이터 주식 차트
부터 9월(9) 2023 으로 9월(9) 2024