Wheaties™ Honors Tennis Champion Coco Gauff with her First Iconic Orange Box
20 8월 2024 - 9:00PM
Business Wire
After gracing the box this spring, sports icon
Billie Jean King proudly passes the Wheaties Champion torch to Coco
Gauff
Wheaties announced today its latest limited-edition box
featuring tennis champion and role model for young athletes
everywhere, Coco Gauff. Wheaties has been celebrating incredible
athletes for more than 100 years, and Gauff’s announcement comes on
the heels of sports icon and equality champion Billie Jean King’s
box debut earlier this year, and just in time to kick off at the
2024 US Open Fan Week.
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Coco Gauff makes her Wheaties Box debut
at the 2024 US Open Fan Week. (Photo: Business Wire)
“At the age of 20, Coco Gauff is already showing the world that
anything is possible when you dare to dream — the definition of a
Wheaties Champion,” said KC Glaser, senior brand experience manager
for Wheaties. “We are thrilled to recognize Coco as our newest
Wheaties champion amid her incredible season on the court and her
ongoing activism work off the court.”
In 2023, Gauff accomplished another dream when at 19 years old
she became the youngest American to win the US Open Tennis
Championships since Serena Williams in 1999. Today, she holds seven
Women’s Tennis Association (WTA) singles titles and is the #2
ranked women’s singles player in the world. In 2024, Gauff was the
only athlete and youngest honoree named to TIME’s Women of the Year
list.
A fighter and champion on and off the court, Gauff is known for
her activism, using her voice to fight social and racial
inequalities and working to make tennis more accessible for
children in underprivileged areas.
In honor of her first Wheaties cover, Gauff will join Billie
Jean King on stage at the USTA Billie Jean King National Tennis
Center during US Open Fan Week on August 20, 2024. During the
event, King, a 39-time Grand Slam champion, will pass the Wheaties
Champion torch to Gauff, celebrating another generation of
greatness. The two will share their experiences from the worlds of
sports and activism, how those experiences have shaped their
careers, and what it means to be a Wheaties Champion.
“It is an honor to be on the next Wheaties box, especially as
the legendary Billie Jean King passes the historic ‘Wheaties
Champion’ title onto me,” said Gauff. “I’ve had so many role models
in this sport help guide my professional and personal journey, and
I hope to keep empowering the next generation to also work hard and
dream big.”
Coco Gauff’s limited-edition Wheaties box will be available at
major retailers starting this month for $6.19. While Wheaties
continues to honor world class athletes with its signature Orange
Box, the brand is also celebrating everyday athletes everywhere
with Wheaties Protein cereal, announced earlier this year. This
innovation from Wheaties is the highest protein cereal offering
from General Mills to date with more than 20g of protein per
serving and is available nationwide in two delicious flavors, Honey
Pecan and Maple Almond.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to boldly build its brands, relentlessly
innovate, unleash its scale and stand for good. Its portfolio of
beloved brands includes household names like Cheerios, Nature
Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty
Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more.
General Mills generated fiscal 2024 net sales of U.S. $20 billion.
In addition, the company’s share of non-consolidated joint venture
net sales totaled U.S. $1 billion. For more information, visit
www.generalmills.com.
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General Mills Communications 763-764-6364
media.line@genmills.com
Edelman Lauren Durham lauren.durham@edelman.com
General Mills (NYSE:GIS)
과거 데이터 주식 차트
부터 8월(8) 2024 으로 9월(9) 2024
General Mills (NYSE:GIS)
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부터 9월(9) 2023 으로 9월(9) 2024