New Concept to Debut at Wayne, N.J. Willowbrook
Mall; Format Informs Global Fleet Refresh
NEW
YORK, April 24, 2024 /PRNewswire/ -- Foot
Locker, Inc. (NYSE: FL), today unveiled its new retail concept that
delivers an elevated shopping experience and unrivaled customer
service. The global retailer introduced the reinvented retail
format at its Willowbrook Mall location in Wayne, N.J., and will incorporate learnings
from this concept into new stores.
At Foot Locker, the retail store experience is the heart of
sneaker culture. Informed by customer insights, this "store of the
future" features a bold storefront, distinct in-store environment,
expanded footwear and accessory selections, an emphasis on
sustainability, dynamic digital fixtures, and other technological
advances. The concept also provides Foot Locker's sneaker
ambassadors, the iconic Stripers, with the ability to elevate their
customer service through a sharpened high-tech toolkit.
"Our new store concept cements Foot Locker's position as the
leader in sneaker culture by offering an engaging, cutting-edge
shopping experience for the sneaker passionate," said Mary Dillon, Foot Locker, Inc. President and
Chief Executive Officer. "As we continue progressing against our
Lace Up Plan, this inventive retail experience delivers on our
promise to power up the portfolio, while providing an unparalleled,
omni-focused customer experience."
The new store concept's features include:
- Immersive Shopping Journey: A modern and streamlined
approach to store layout via an intuitive shopping journey that
encourages discovery and easy navigation.
- New and Exclusive Releases: Bright new sections near the
store's entrance that prominently spotlight Foot Locker's latest
sneaker releases and trending products, giving customers a reason
to return.
- Elevated Brand Storytelling: Dynamic storytelling
opportunities that amplify Foot Locker's brand partners and enhance
product presentations, allowing consumers to better understand
features and benefits, and find products faster.
- Communal Try-On Area: A new distinct zone at the store's
core, allowing consumers to connect and experience the inclusivity
of sneaker culture through a communal sneaker try-on
experience.
- Sneaker Hub: A destination dedicated to strengthening
connections with customers while enriching their path to purchase.
As a premier destination, "Sneaker Hub" offers a unique experience,
including specialized lacing customization, expanded Omni ordering
choices, and personalized FLX experiences.
- Advanced Technology: Digital technology advances to
equip Stripers with omnichannel inventory availability, providing
customers with multiple fulfillment options and transforming the
in-store checkout journey.
"After nearly 50 years, Foot Locker continues to be the beating
heart and global home for all things sneakers," said Frank Bracken, Foot Locker, Inc. Executive Vice
President and Chief Commercial Officer. "Building on our sustained
momentum, we're thrilled to bring our revitalized store expression
to our customers across the globe, inspiring them to shop top
brands and unlock their inner sneakerhead with the help of our
iconic Stripers."
Throughout 2024, additional locations of Foot Locker's new store
concept will open, including the brand's 34th
Street flagship location in New York
City. The store will also introduce a reimagined Kids Foot
Locker experience, including a space where parents and kids can
meaningfully connect. Additional reinvented Foot Locker store
concepts will be introduced globally in Paris, Melbourne, and Delhi throughout the year.
Foot Locker, Inc. continues to progress against its Lace Up
Plan, which was introduced in March
2023. To propel growth, the plan includes the Company
reshaping its real estate footprint by opening new formats and
shifting off mall. The new store concept aligns with the Company's
strategy to "Power Up the Portfolio," a key pillar of the plan. The
learnings from this concept will influence the future Foot Locker
store experience and create a globally-scalable omnichannel
experience across the Foot Locker and Kids Foot Locker banners.
In addition to these new retail formats, Foot Locker, Inc. has
also been delivering a meaningful store refresh program designed to
create a more consistent and elevated brand experience. Through
this initiative, approximately two-thirds of global Foot Locker and
Kids Foot Locker doors will be refreshed by year-end 2025. The
store refreshes will align against key elements of the reinvented
store concept – namely, demonstrating Foot Locker, Inc.'s
leadership position in sneaker culture, enhancing storytelling
capabilities, and elevating its brand partners.
Media Relations - Foot Locker, Inc.
Dana Yacyk, Senior Director, PR &
Communications
mediarelations@footlocker.com
Investor Relations – Foot Locker,
Inc.
Kate Fitzsimons,
Senior Director, Investor Relations
ir@footlocker.com
About Foot Locker, Inc.
Foot Locker, Inc. is a leading
footwear and apparel retailer that unlocks the "inner sneakerhead"
in all of us. With approximately 2,500 retail stores in 26
countries across North America,
Europe, Asia, Australia, and New
Zealand, and a licensed store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history
of sneaker authority that sparks discovery and ignites the power of
sneaker culture through its portfolio of brands, including Foot
Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
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SOURCE Foot Locker IR