Build-A-Bear Workshop Seeks Service-Minded Kids to Join Ranks of Hundreds of Huggable Heroes... and Counting
13 1월 2012 - 3:36AM
Marketwired
As the country prepares to celebrate Dr. Martin Luther King, Jr.'s
birthday with a Day of Service, Build-A-Bear Workshop® launches its
ninth annual search for Huggable Heroes®. This group will be made
up of inspiring young leaders who have a commitment to serve, help
others, and make a difference in their community.
Kids, ages eight to 18, can be nominated through February 27
by visiting buildabear.com/huggableheroes or picking up an entry
form at Build-A-Bear Workshop stores in the United States, Puerto
Rico, and Canada.
The 10 selected Huggable Heroes will each receive $10,000
($7,500 in the form of an educational scholarship from Build-A-Bear
Workshop and $2,500 from the Build-A-Bear Workshop Foundation to be
donated to the 501(c)(3) charity or Canadian cause of their
choice). In addition, the Huggable Heroes will receive a trip for
themselves and one parent, or legal guardian, to St. Louis, home of
Build-A-Bear Workshop World Bearquarters, where they will be
celebrated for their work, participate in a professional photo
shoot, and take part in a community service project.
Since Build-A-Bear Workshop first launched the program in 2004,
more than 100 Huggable Heroes have been recognized, and have
collectively been awarded nearly one million dollars in donations
and scholarship money. This year, Build-A-Bear Workshop and its
foundation will contribute $100,000 more to the educational
development and community-minded efforts of young people who do
their part with heart.
Entries will be narrowed down to 80 semifinalists in March and
to 30 finalists in May. In June, 10 noteworthy young people will be
selected and named 2012 Build-A-Bear Workshop Huggable Heroes.
"Our Huggable Heroes provide us with hope and inspiration year
after year through their efforts to help others," said Maxine
Clark, Build-A-Bear Workshop founder and chief executive bear. "It
always amazes me to see how creative and passionate our youth are
and how the Huggable Heroes use these skills to help improve the
world around us. It is our mission at Build-A-Bear Workshop to make
sure these kids are recognized and awarded for their efforts. We
are investing in young leaders today to be future leaders
tomorrow."
Over the last three years alone, Build-A-Bear Workshop Huggable
Heroes have raised funds and gathered items valued at nearly $40
million. They've logged countless hours giving back, launching toy
drives, collecting supplies for underserved children, providing
relief to victims of natural disasters, sending care packages and
phone cards to soldiers, starting networks that mobilize and
empower kids to help others and much more.
To read the stories about the Build-A-Bear Workshop Huggable
Heroes and learn more about the program, visit
buildabear.com/huggableheroes.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers
an interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico,
Canada, the United Kingdom and Ireland, and franchise stores in
Europe, Asia, Australia, Africa, the Middle East, Mexico and South
America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the
leader in interactive retail. Brands include make-your-own Major
League Baseball® mascot in-stadium locations, and Build-A-Dino®
stores. Build-A-Bear Workshop extends its in-store interactive
experience online with its award winning virtual world Web site at
bearville.com™. The company was named to the FORTUNE 100 Best
Companies to Work For® lists for the third year in a row in 2011.
Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5
million in fiscal 2010. For more information, call 888.560.BEAR
(2327) or visit the company's award-winning Web site at
buildabear.com®.
TRADEMARKS We would like to thank you for
your interest in covering our business. As you write your story, we
would ask that you use our full name: Build-A-Bear
Workshop® and that when referencing the process of making
stuffed animals you use the word "make" not
"build."
Build-A-Bear Workshop is our well-known
trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear
Workshop® should only be used in capital letters to refer to
our products and services and should not be used as a verb.
To view a media-rich version of the release, go to:
http://www.pwrnewmedia.com/2012/build-a-bear-workshop/huggable_heroes/index.html
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For more information contact: Pia Reinhold 314.727.5700
x109 (office) 314-378-0291 (cell) Email Contact Christine Costa
314.727.5700, x113 (office) 314.488.0912 (cell) Email Contact
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