Build-A-Bear Workshop to Open Pop-Up Stores In Time for the 2010 Holiday Season
18 9월 2010 - 3:00AM
Business Wire
Build-A-Bear Workshop®, the interactive retailer of customized
stuffed animals, announced it is planning to open approximately 10
pop-up stores in time for the Christmas season. Store openings will
begin in October. This expansion makes the experience of
Build-A-Bear Workshop available to many more holiday shoppers this
season and gives consumers the chance to discover the fun of making
their own stuffed animals and great personalized gifts. The pop-up
stores provide the company with a great opportunity given that the
stores will be open during the company’s busiest seasons when there
is a natural increase in mall traffic and when consumers are
focused on gift spending. The company will look for opportunities
to keep select stores open following the holiday season.
The Build-A-Bear Workshop pop-up stores will offer an extensive
assortment of the latest holiday animals, fashions and accessories
as well as an edited assortment of the signature stuffed animals
and fashions found in its more than 400 existing stores worldwide.
Build-A-Bear Workshop is based on the premise that nearly everyone,
regardless of age, has a special fondness for stuffed animals. At
Build-A-Bear Workshop, visitors, or Guests, create their own
stuffed animals as they “choose, stuff, stitch, fluff, name and
dress” their way through a series of bear-making stations.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada, the United
Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle East, and Mexico. Founded in St.
Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at buildabearville.com®. The company was
named to the 2009 and 2010 FORTUNE 100 Best Companies to Work For®
lists. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$394.4 million in fiscal 2009. For more information, call
888.560.BEAR (2327) or visit the company's award-winning Web site
at buildabear.com®.
Forward-Looking Statements
This press release contains "forward-looking statements" (within
the meaning of the federal securities laws) which represent
Build-A-Bear Workshop expectations or beliefs with respect to
future events. Our actual results may differ materially from the
results discussed in the forward-looking statements. These risks
and uncertainties include, without limitation, those detailed under
the caption “Risk Factors” in our annual report on Form 10-K for
the fiscal year ended January 2, 2010, as filed with the SEC, and
the following: general economic conditions may continue to
deteriorate, which could lead to disproportionately reduced
consumer demand for our products, which represent relatively
discretionary spending; customer traffic may continue to decrease
in the shopping malls where we are located, on which we depend to
attract guests to our stores; we may be unable to generate interest
in and demand for our interactive retail experience, or to identify
and respond to consumer preferences in a timely fashion; our
marketing and on-line initiatives may not be effective in
generating sufficient levels of brand awareness and guest traffic;
we may be unable to generate comparable store sales growth; we may
be unable to renew or replace our store leases, or enter into
leases for new stores on favorable terms or in favorable locations,
or may violate the terms of our current leases; we may be unable to
effectively manage the operations and growth of our company-owned
stores; we may be unable to effectively manage our international
franchises or laws relating to those franchises may change; the
availability and costs of our products could be adversely affected
by risks associated with international manufacturing and trade,
including foreign currency fluctuation; we are susceptible to
disruption in our inventory flow due to our reliance on a few
vendors; high petroleum products prices could increase our
inventory transportation costs and adversely affect our
profitability; we may be unable to operate our European
company-owned stores profitably; fluctuations in our quarterly
results of operations could cause the price of our common stock to
substantially decline; we may be unable to repurchase shares at all
or at the times or in the amounts we currently anticipate or the
results of the share repurchase program may not be as beneficial as
we currently anticipate; we may improperly obtain or be unable to
protect information from our guests in violation of privacy or
security laws or expectations; we may suffer negative publicity or
be sued due to violations of labor laws or unethical practices by
manufacturers of our merchandise; we may suffer negative publicity
or negative sales if the non-proprietary toy products we sell in
our stores do not meet our quality or sales expectations; our
products could become subject to recalls or product liability
claims that could adversely impact our financial performance and
harm our reputation among consumers; we may lose key personnel, be
unable to hire qualified additional personnel, or experience
turnover of our management team; we may be unable operate our
company-owned distribution center efficiently or our third-party
distribution center providers may perform poorly; our market share
could be adversely affected by a significant, or increased, number
of competitors; we may fail to renew, register or otherwise protect
our trademarks or other intellectual property; we may have disputes
with, or be sued by, third parties for infringement or
misappropriation of their proprietary rights; poor global economic
conditions could have a material adverse effect on our liquidity
and capital resources; and we may be unable to recover amounts due
to us from our affiliate, Ridemakerz LLC. These risks,
uncertainties and other factors may adversely affect our business,
growth, financial condition or profitability, or subject us to
potential liability, and cause our actual results, performance or
achievements to be materially different from those expressed or
implied by our forward-looking statements. The company undertakes
no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
All other brand names, product names, or trademarks belong to
their respective holders.
Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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