AmSouth Launches ``Do More Than Expected Week'' June 6; More Than 200 Events In Six Days Mark Statewide Campaign
06 6월 2005 - 7:30PM
Business Wire
Doing more than expected, doing the unexpected, committing "random
acts of kindness" at coffee shops, sandwich shops, gas stations and
at their branches, that's what AmSouth Bankers (NYSE:ASO) across
Florida will be doing during the bank's Do More Than Expected Week,
June 6-11, 2005. AmSouth is taking it to the streets this week to
let Florida's banking consumers experience banking The Relationship
People style! "We want Florida consumers to know that we are the
bank that does more than expected, that we want their business and
we're willing to work hard and be creative to earn it," said Susan
Martinez, AmSouth's Florida bank executive. "When was the last time
your bank exceeded your expectations by buying your breakfast,
paying for your gasoline or picking up the tolls on your morning
commute? We've spent more than a decade building a reputation as
The Relationship People and this is a tangible demonstration of one
of our six core values." Martinez, AmSouth's Florida executive,
will be visiting markets across the state this week and
participating in Do More Than Expected Patrols to commit random
acts of kindness such as buying coffee, buying gas, providing free
admission to local attractions for children, hosting customer
appreciation cook outs, car washes, and much more. In all, as many
as 1,400 AmSouth employees will participate in over 200 events over
the course of the week. Some of AmSouth's Do More Than Expected
plans for the week include: -- In Tampa Bay--Helping revitalize
communities by providing financing for affordable homes on
Thursday, June 9 between 7:00 and 8:00 a.m. -- In Sarasota--Taking
50 kids from the YMCA to the G Wiz Museum -- In Orlando--Buying gas
for 1,000 lucky people -- In Jacksonville--Conducting a food drive
for Second Harvest Food Bank -- In Tallahassee--Providing a
scholarship to the Challenger Learning Center's Summer Camp program
In addition to random acts of kindness in the communities it
serves, AmSouth employees will also cover the costs of taking
children to museums, planetariums and zoos; providing volunteers to
spruce up community centers; conducting financial literacy training
for young people to encourage them to save; coordinating food,
clothing and toy drives; offering ident-a-kid finger printing
services; and working with local animal shelters to encourage
residents to rescue a shelter animal through adoption. "Consumers
in Florida have lots of choices of where to take their banking
business, and for some, now may be the time to be considering their
options," added Martinez. "Doing more than expected is one of our
basic values and what you get from AmSouth. If you're looking for
the best banking relationship to meet your needs, come and see what
AmSouth can offer you." About AmSouth AmSouth is a regional bank
holding company with $50 billion in assets, more than 685 branch
banking offices and 1,240 ATMs. AmSouth operates in Florida,
Tennessee, Alabama, Mississippi, Louisiana and Georgia. AmSouth is
a leader among regional banks in the Southeast in several key
business segments, including consumer and commercial banking, small
business banking, mortgage lending, equipment leasing, annuity and
mutual fund sales, and trust and investment management services.
AmSouth also offers a complete line of banking products and
services at its web site, www.amsouth.com.
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