Abraham, Fruchter & Twersky, LLP Announces Investigation of Vitacost.com, Inc.

Abraham, Fruchter & Twersky, LLP has been retained to commence an investigation concerning possible violations of state and federal securities laws by Vitacost.com, Inc. (“Vitacost” or the “Company”) (NASDAQ: VITC) on behalf of purchasers of Vitacost common share stock (including those shareholders who purchased shares of Vitacost in its initial public offering in September 2009) between September 24, 2009 through April 20, 2010.

On April 20, 2010, Vitacost announced lower revenue and growth estimates and disappointing sales due to problems with their manufacturing processes, increased sales of less profitable items, and increased shipping costs. Vitacost also revealed that manufacturing problems at a North Carolina Plant had caused a delay in $1 to $1.2 million in shipments. Insiders sold $78.5 million in VITC stock between the September 2009 initial public offering and their announcement on April 20, 2010, while concealing the problems from investors. VITC stock dropped over 30% on April 21, 2010 when the problems with Vitacost were revealed.

If you purchased the common stock of Vitacost.com, Inc. between September 24, 2009 through April 20, 2010 and would like to discuss this action, or if you have any questions concerning this notice or your rights as a potential class member, you may contact: Jack G. Fruchter or Arthur J. Chen of Abraham, Fruchter & Twersky, LLP at 212-279-5050, or via e-mail at info@aftlaw.com or achen@aftlaw.com, respectively.

Abraham, Fruchter & Twersky, LLP has extensive experience in securities class action cases, and the firm has been ranked among the leading class action law firms in terms of recoveries achieved by a survey of class action law firms conducted by Institutional Shareholder Services.

Attorney Advertising. Prior Results Do Not Guarantee A Similar Outcome.

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