Vitacost.com, Inc. Engages SSA Executive Search International, Ltd. in Comprehensive Independent Director Search

Vitacost.com, Inc. (NASDAQ: VITC), a leading online retailer and direct marketer of health and wellness products, today announced that its Board of Directors has engaged the independent executive search and consulting firm of SSA Executive Search International to work closely with its Nominating Committee to identify and review the qualifications for several new, independent director candidates. Vitacost.com is seeking to enhance the diversity of its Board to add increased industry experience, corporate governance expertise, M&A and capital markets transactional expertise, and overall public company Board experience. However, no decision has been made at this time as to the future size of the Board.

"We are pleased to have the SSA Executive Search team work with us in identifying and attracting the best independent director candidates," said Ira Kerker, Vitacost.com’s Chief Executive Officer. “While we will undertake this search and review process as expeditiously as practicable, we will manage this process in a deliberate and comprehensive manner.”

About Vitacost.com, Inc.

Vitacost.com, Inc. (Symbol: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com, as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.

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