Vitacost.com, Inc. to Ring NASDAQ Opening Bell on December 22, 2009

Vitacost.com, Inc. (NASDAQ: VITC), a leading online retailer and direct marketer of health and wellness products, announced today that its Chief Executive Officer, Ira Kerker and other senior executives of the Company, will ring the NASDAQ Stock Market opening bell in New York City on Tuesday, December 22, 2009.

“We are honored to participate in the NASDAQ opening bell ceremony and look forward to the opportunity to showcase the hard work of our employees throughout the entire company,” said Ira Kerker, Vitacost’s Chief Executive Officer. “We believe our successful IPO and NASDAQ listing will help Vitacost.com increase exposure with the investment community and further enhance shareholder value as we share the vision of our strategic initiatives.”

The bell ringing ceremony celebrates Vitacost.com’s Initial Public Offering and subsequent listing on the NASDAQ Global Market from September 24, 2009 under the symbol “VITC.”

About Vitacost.com, Inc.

Vitacost.com, Inc. (Symbol: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com, as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection supported by current scientific and medical research at the best value, while providing superior customer service and timely and accurate delivery.

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