LAKE SUCCESS, N.Y.,
Feb. 24, 2011 /PRNewswire/ --
DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings,
Inc. (Nasdaq: TRAK), and @utoRevenue® today announced the
companies have partnered to develop and deliver a new best-in-class
campaign management program for automobile dealers called
DealerTrack DMS Campaign Management.
(Logo:
http://photos.prnewswire.com/prnh/20101028/DEALERTRACKLOGO )
The DealerTrack DMS Campaign Management program offers three
distinct packages to help dealers drive customer retention and
loyalty for their businesses with relevant, consistent
communications by leveraging data within their existing DealerTrack
DMS. The packages include:
- Online Scheduling Package, which allows
customers to schedule appointments online 24/7, check vehicle
service history, and receive automated email and voice appointment
reminders;
- Campaign Package, allowing for the easy creation,
management and tracking of recurring and ad-hoc e-mail campaigns,
using skilled @utoRevenue marketing professionals or through a
simple campaign request portal; and
- Direct Mail Package, which ensures every active
customer in a dealer's DMS is reached with the combination of
timely, relevant and impactful messages, helping to better manage
direct mail costs and communications.
"Automotive dealers are constantly looking to expand their
businesses, and now they have the tools to do so," said
Allan Stejskal, vice president and
general manager, DealerTrack, Inc. "The packages available
through this partnership truly span the breadth of what our dealers
need. We believe that when a dealer applies DealerTrack DMS
data through the managed marketing expertise of @utoRevenue,
there's no question: it will translate into significant value for
their store."
Brice Englert, general manager,
@utoRevenue, stated, "This cooperative effort with DealerTrack will
help introduce dealers to the power of fully-managed marketing.
By incorporating the best of what @utoRevenue has perfected
over the past 10 years, DealerTrack serves up an additional layer
of revenue generation to its DMS customers. We couldn't be
more pleased with the partnership."
About @utoRevenue (www.autorevenue.com)
@utoRevenue™, a division of Dominion Dealer Solutions, is based
in Lee, Mass. As a
first-mover in permission-based email marketing solutions and
reputation management for retail auto dealerships, @utoRevenue has
evolved to offer a complete line of marketing services including
email, email collection, online appointment scheduling, direct
mail, retention and reputation management, voice messaging, and
e-newsletters.
According to @utoRevenue, their company is the only industry
provider to fully manage every channel of modern communication from
automotive dealers and manufacturers to consumers. Creating
quantifiable results, @utoRevenue works on behalf of the dealer to
send the right message at the right time through the right channel.
Its long-established heritage in loyalty marketing, expertise
in data mining, and networked communications greatly impact
customer retention for auto dealers nationwide.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and
service customers for life. Dominion Dealer Solutions
products include: Autobase customer reputation and relationship
management services, Dealerskins websites, Dealer Specialties'
inventory management, Cross-Sell marketplace analytics, as well as
specialized data management tools from The DataCube, and DataOne
Software. Automotive dealers can now purchase internet lead
management, inventory management, and websites with an online
service scheduler in one comprehensive system, Dominion United.
Learn more at www.DominionDealerSolutions.com. Dominion
Dealer Solutions is a division of Dominion Enterprises, a leading
marketing services company serving the automotive, enthusiast and
commercial vehicle, real estate, apartment rental, and employment
industries. Please see
http://www.DominionEnterprises.com.
About DealerTrack (www.dealertrack.com)
DealerTrack's intuitive and high-value software solutions
enhance efficiency and profitability for all major segments of the
retail automotive industry, including dealers, lenders, OEMs,
agents and aftermarket providers. Our solution set for dealers is
the industry's most comprehensive. DealerTrack operates the
industry's largest online credit application network, connecting
approximately 17,000 dealers with over 900 lenders. Our Dealer
Management System (DMS) provides dealers with easy-to-use tools and
real-time data access that will streamline any automotive business.
Dealers using DealerTrack AAX get the inventory management tools
and services needed to accelerate turns and increase profits. Our
Sales and F&I solution enables dealers to streamline the entire
sales process while structuring all types of deals from a single
integrated platform. DealerTrack's Compliance Solution helps
dealers meet legal and regulatory requirements and protect their
hard-earned assets. DealerTrack's family of companies also includes
data and consulting services providers ALG and Chrome Systems. For
more information, visit www.dealertrack.com.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the benefits of the
DealerTrack DMS Campaign Management program and other statements in
this release other than the recitation of historical facts are
forward-looking statements (as defined in the Private Securities
Litigation Reform Act of 1995). These statements involve a
number of risks, uncertainties and other factors that could cause
actual results, performance or achievements of DealerTrack to be
materially different from any future results, performance or
achievements expressed or implied by these forward-looking
statements.
Factors that might cause such a difference include the adoption
by dealers of the DealerTrack DMS Campaign Management program and
other risks listed in our reports filed with the Securities and
Exchange Commission (SEC), including our Annual Report on Form 10-K
for the year ended December 31, 2010.
These filings can be found on DealerTrack's website at
www.dealertrack.com and the SEC's website at www.sec.gov .
Forward-looking statements included herein speak only as of the
date hereof and DealerTrack disclaims any obligation to revise or
update such statements to reflect events or circumstances after the
date hereof or to reflect the occurrence of unanticipated events or
circumstances.
TRAK-G
SOURCE DealerTrack Systems, Inc.