TRAK (MM)

LAKE SUCCESS, N.Y., Feb. 7 /PRNewswire-FirstCall/ -- DealerTrack Holdings, Inc. (NASDAQ:TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that Payless Car Sales, Inc. has selected the DealerTrack Arkona dealer management system (DMS) as the preferred DMS provider for its rapidly growing national used car franchise system. Payless currently has 54 dealerships stretching coast to coast from Wilmington, NC to Bakersfield, CA. Effective immediately, Payless is strongly recommending that its franchisees, which currently use DMS systems from a number of other providers, switch to the DealerTrack Arkona DMS as soon as existing agreements with other providers expire. In addition, new Payless franchisees will be asked to do the same. Once universal usage of the DealerTrack Arkona DMS system is completed, the operational efficiencies and additional managerial control brought about will significantly enhance Payless' ability to continue its cross-country expansion. "We are excited that Payless Car Sales -- the equivalent of a sizable dealer group -- has endorsed the DealerTrack Arkona DMS as its preferred partner for DMS solutions," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "We look forward to working with Payless's franchisees across the country to help them realize greater efficiencies as well as the benefits of our competitive pricing and the open access our DMS provides to other vendors." "We believe that the DealerTrack web-based Arkona DMS, their integrated CRM platform, and business development initiatives, coupled with our leading- edge Internet strategy, will provide Payless dealers with the tools they need to maintain a competitive advantage in their respective markets," said Mike Harley, president and COO of Payless Car Sales, Inc. "At Payless, we used the power of our Systems 'economies of scale' operations to provide our franchise dealers with the best products and services available, at price points normally reserved for only the largest of operations. We are delighted to have DealerTrack as our new 'preferred partner' and to endorse the use of their DMS system to our growing dealer base." About Payless Car Sales, Inc. Initially created to provide a sales platform for disposing of rental vehicles for its sister company Payless Car Rental, Payless Car Sales became a separate entity in February 2002 and has now grown to over 50 locations in 16 states and Puerto Rico. Payless Car Sales, Inc. is a wholly owned subsidiary of Florida-based Avalon Global Group, Inc., a privately held company headquartered in St. Petersburg, Florida. For additional information, visit http://www.paylesscarsales.com/. About DealerTrack DealerTrack Holdings, Inc. (NASDAQ:TRAK) is a leading provider of on- demand software and data solutions for the U.S. automotive retail industry. Our solutions enable dealers to receive consumer leads, submit credit applications, compare financing and leasing options, sell insurance, vehicle accessories and other aftermarket products, document compliance, and execute financing contracts electronically. In addition, the DealerTrack Arkona DMS (dealer management system) is used by dealerships nationwide. Over 22,000 dealers, 475 financing sources, and many other service and information providers are active in the DealerTrack network. For more information, visit http://www.dealertrack.com/. Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding DealerTrack, the benefits of our products and services, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: increased competitive pressure from other industry participants, the inability to execute any element of DealerTrack's business strategy, including the retention of dealers and aftermarket providers; selling additional products and services to existing and new customers; success in expanding our customer base and product and service offerings and integrating acquisitions; and other risks listed in our reports filed with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2006. TRAK-G Contacts: Raphael Carty DealerTrack (516) 734-3777 Stephanie Lowenthal RF|Binder Partners (212) 994-7619 DATASOURCE: DealerTrack Holdings, Inc. CONTACT: Raphael Carty, DealerTrack, +1-516-734-3777, ; or Stephanie Lowenthal of RF|Binder Partners, +1-212-994-7619, , for DealerTrack Web site: http://www.dealertrack.com/ http://www.paylesscarsales.com/

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