Chrome(R) Systems Launches Consumer-Friendly Automotive Reviews
12 6월 2007 - 11:00PM
PR Newswire (US)
Chrome's AutoBrief delivers detailed reviews on cars and light-duty
trucks PORTLAND, Ore., June 12 /PRNewswire/ -- Chrome Systems Inc.,
an industry leader in collecting, enhancing, and distributing
best-in-class automotive data, today announced the release of its
AutoBrief automotive reviews product. A fast and easy way to get
detailed, expert reviews on cars and light-duty trucks, AutoBrief
is distinct in the category of reviews for its objective focus on a
vehicle's overall strengths and the value a vehicle brings to a
consumer while avoiding subjective comparisons. This makes it
optimal for dealership use. All AutoBrief reviews are developed and
published by Chrome's data analysts and backed by Chrome's 20 years
of industry experience and vehicle data. Currently consisting of
2007 model year vehicles, reviews will be added to AutoBrief as new
model year vehicles are introduced with weekly updates available.
Each AutoBrief review includes information pertinent to consumers,
including: model year strengths, overview of the changes from the
previous year's model, the value the model brings to the consumer,
and a final overview section that summarizes the key points
included in the more detailed review table. Each vehicle is
reviewed on its own merits, without inviting comparisons or
competition with other brands or models. "AutoBrief delivers
in-depth, detailed vehicle reviews to consumers," said Sean Taylor,
Chrome Product Manager. "When these vehicle descriptions are
leveraged against Chrome's entire set of new vehicle data, the
consumer gets a complete picture of the vehicle for the best and
most-informed buying decision." About Chrome
(http://www.chrome.com/) Chrome provides vehicle content, software,
technology and services to deliver complete enterprise solutions to
all segments of the automotive retail industry. These segments
include manufacturers, fleet companies, dealers, Internet sites,
and financial institutions. Chrome pioneered the technology behind
electronic vehicle configuration with the introduction of PC
Carbook(R), and since 1986 has collected, analyzed and enhanced
"raw" automotive data from all manufacturers. Chrome Systems Inc.
is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack
Holdings, Inc. company (NASDAQ:TRAK). Safe Harbor for
Forward-Looking and Cautionary Statements Statements in this press
release regarding the benefits of AutoBrief and all other
statements in this release other than the recitation of historical
facts are forward-looking statements (as defined in the Private
Securities Litigation Reform Act of 1995). These statements involve
a number of risks, uncertainties and other factors that could cause
actual results, performance or achievements of DealerTrack
Holdings, Inc. to be materially different from any future results,
performance or achievements expressed or implied by these
forward-looking statements. Factors that might cause such a
difference include: Chrome's success in expanding its customer base
and product and service offerings; and other risks listed in
DealerTrack's reports filed with the SEC, including DealerTrack's
2006 Form 10-K. These filings can be found on DealerTrack's website
at http://www.dealertrack.com/ and the SEC's website at
http://www.sec.gov/. Forward-looking statements included herein
speak only as of the date hereof and DealerTrack disclaims any
obligation to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances. CONTACT: Greg Slote
DealerTrack, Inc. (516) 734-3921 DATASOURCE: Chrome Systems Inc.
CONTACT: Greg Slote of DealerTrack, Inc., +1-516-734-3921, or , for
Chrome Systems Inc. Web site: http://www.chrome.com/
http://www.dealertrack.com/
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