Thorne's
Build to Last campaign spotlights its commitment to
developing innovative, premium, high-quality products rooted in
personalization at every age and life stage
NEW YORK, July 25, 2023 /PRNewswire/ -- Thorne HealthTech,
Inc. ("Thorne") (NASDAQ: THRN), a
leader in delivering innovative solutions for a personalized
approach to health and wellness, today announced its Build to Last
campaign, featuring three-time NBA Champion, philanthropist, and
entrepreneur, Dwyane Wade and his
son and professional basketball player, Zaire Wade.
The Build to Last campaign showcases Thorne's "no shortcuts" approach to lifelong
wellness in parallel with taking the Wades' health and wellness
journey to the next level. The Wades have partnered with
Thorne to share their personal
paths to reaching their highest potential throughout their
basketball careers and beyond, supported by Thorne's suite of high-quality, premium
nutritional supplement products in the pursuit of excellence at
every age and life stage.
"Both on and off the court, supporting my physical endurance and
cognitive performance has always been of the utmost importance to
me," said Dwyane. ""This is why I've partnered with Thorne and their Build to Last campaign, a
company who I admire and takes the same approach. We share a
similar passion of living healthier longer and I'm looking forward
to continuing my wellness journey with them."
"I'm a proud partner of Thorne
because they are a key player in my daily routine, supporting my
body's nutritional needs to maintain optimal health," said
Zaire. "Ingredient transparency
and NSF-Certified supplements are important to me as an athlete,
which is why I trust Thorne's
high-quality products to enhance my health and performance so I'm
always at the top of my game."
Thorne's comprehensive approach
to optimizing health and wellness through superior testing,
education, and product offerings is rooted in personalization and
credible scientific rigor. Thorne
supplies consumers with the highest quality nutritional supplements
that are held to rigorous manufacturing, development, and testing
standards, empowering them to make choices to optimize their health
while supporting them on their wellness journey at every age and
life stage.
"Build to Last is an evocative story-driven campaign that's
grounded in trust and warmth, inspiring and empowering consumers on
their health and wellness journeys," said Michelle Crow, Chief Marketing Officer of
Thorne. "We're constantly
bettering ourselves and our products, as our vision and standards
continue to defy expectations of what good health means. Partnering
with Dwyane and Zaire has been
incredibly authentic and organic as we are all relentless in our
pursuit of quality and holding ourselves to unbeatable standards."
The Build to Last campaign, created by global creative company
BUCK, will launch with a comprehensive set of video and still
assets including two :30 hero spots and three :15 routine videos
across digital out-of-home (OOH), connected TV, display, paid
search, YouTube, social media, and influencer marketing. The global
campaign will be active in 12 markets including New York, Los
Angeles, Miami,
Beijing, Shanghai running July
25 - October 23.
For more information on the Build to Last campaign, limited
edition Build to Last product boxes, Dwyane and Zaire Wade's
product line-up, or to learn more about Thorne and its suite of testing and product
solutions, visit Thorne.com.
About Thorne HealthTech:
Thorne HealthTech is a leader
in developing innovative solutions for delivering personalized
approaches to health and wellness. As a science-driven wellness
company that empowers individuals with the support, education, and
solutions they need to achieve healthy aging – living healthier
longer – Thorne utilizes testing
and data to create improved product efficacy and to deliver
personalized solutions to consumers, health professionals, and
corporations. Predicated on the power of the individual,
Thorne leverages artificial
intelligence models to provide insights and personalized data,
products, and services that help individuals take a proactive and
actionable approach to improve and maintain their health over a
lifetime. Thorne is the only
supplement manufacturer that collaborates with Mayo Clinic on
health and wellness research and content, and is trusted by more
than five million customers, 47,000+ health-care professionals,
thousands of professional athletes, more than 100 professional
sports teams, and multiple U.S. National Teams. For more
information, visit Thorne.com.
ABOUT DWYANE
WADE
Dwyane Wade is a
businessman with partnerships including Way of Wade, MISSION,
Budweiser Zero, Stance, BallerTV, Proudly, Versace Eyewear, TMRW
Sports, Wade Cellars, and Jeeter. Wade has an ownership stake in
the Utah Jazz and Real Salt Lake. He is a board of trustee member
for the Naismith Memorial Basketball Hall of Fame and a UC Davis
Executive Leadership Board member for the department of Viticulture
and Enology to support their efforts in bringing more diversity to
the wine industry. Wade and his wife Gabrielle Union co-founded Proudly, a baby care
brand specially formulated to meet the unique needs of Black and
brown babies and their extra-special skin. Founder of 59th &
Prairie Entertainment, he is an executive producer of D.
Wade: Life Unexpected, the Sports Emmy–nominated
documentary Shot in the Dark, the Oscar-winning
animated short Hair Love, Legacy: In The Shadow of
Greatness, and Netflix's The Redeem
Team, which was recently awarded a Sports Emmy Award in the
Long Documentary category. Wade executive produces and hosts The
Cube on TBS. He is the New York
Times bestselling author of A Father First,
co-authored the New York Times
bestselling children's book Shady Baby, and released
his photographic memoir DWYANE in 2021. Wade
cofounded the Social Change Fund United to invest in and support
organizations focused on empowering communities of color and
advocating for the human rights of all Black lives. The Wade Family
Foundation provides relief to marginalized communities in need.
Wade remains committed to using his platform to help advance racial
justice and LGBTQ equality. Wade played in the NBA from 2003 to
2019, primarily for the Miami Heat. He was selected as an NBA
All-Star 13 times, won three NBA championships, and was named the
2006 NBA Finals Most Valuable Player. He is the Heat's all-time
leader in points, games played, assists, and steals and the NBA's
all-time leader for blocks by a guard. His number three jersey has
been retired by both the Miami Heat and his college team, the
Marquette Golden Eagles. He represented the United States in the 2004 Athens Summer
Games and brought home the Gold representing the USA in the 2008 Olympics in Beijing. Wade
was named to the NBA's 75th Anniversary team as one of the 75
greatest players in NBA history and he will be inducted into the
2023 Naismith Memorial Basketball Hall of Fame this August.
About Zaire Wade:
Zaire Wade currently plays for the
Cape Town Tigers of the Basketball Africa League. Previously, he
was drafted as the tenth pick in the 2021 NBA G League Draft by the
Salt Lake City Stars. Wade is featured in the 2022 Discovery+
series, Legacy: In the Shadow of Greatness, which follows
the athletic pursuits of the children of sports icons as they
attempt to make their own mark on the world. He is the founder of
the socially conscious clothing brand, YnG-DnA.
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SOURCE Thorne HealthTech, Inc.