Form 8-K - Current report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C., 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): May 6, 2024

SAFETY SHOT, INC.

(Exact name of registrant as specified in charter)

Delaware

001-39569

83-2455880

(State or other jurisdiction

of incorporation)

(Commission

File Number)

(IRS Employer

Identification No.)

1061 E. Indiantown Rd., Ste. 110, Jupiter, FL 33477

(Address of principal executive offices) (Zip Code)

(561) 244-7100

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock	SHOT	The Nasdaq Stock Market LLC (The Nasdaq Capital Market)

Warrants, each exercisable for one share of Common Stock at $8.50 per share	SHOTW	The Nasdaq Stock Market LLC (The Nasdaq Capital Market)

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mart if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01 Regulation FD Disclosure

On May 6, 2024, Safety Shot, Inc. (the “Company”) issued a press release. A copy of the press release is furnished hereto as Exhibit 99.1 and incorporated herein by reference.

Item 9.01 Financial Statements and Exhibits

Exhibit No.		Description
99.1		Press Release dated May 6, 2024
104		Cover Page Interactive Data File (embedded with the Inline XBRL document)

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: May 6, 2024

SAFETY SHOT, INC.

By:	/s/ Jarrett Boon
	Jarrett Boon
	Chief Executive Officer

Exhibit 99.1

Safety Shot Provides Shareholder Update Highlighting Significant Milestones and Progress

JUPITER, FL – May 6, 2024 – Safety Shot, Inc. (Nasdaq: SHOT) (The “Company” or “Safety Shot”) today released a shareholder update to highlight the Company’s progress and strategic vision to maximize long-term shareholder value.

In the last several months, the Company has accomplished tremendous milestones which include:

●

Launching Safety Shot, the first patented beverage that helps people feel better faster by reducing blood alcohol content by supporting its metabolism and boosting clarity, on its direct-to-consumer website: www.DrinkSafetyShot.com on December 7. The drink sold out on its first day of availability.

●

Releasing Safety Shot for sale on the e-commerce platform Amazon. Consumers rapidly placed their orders for delivery and the product was sold out almost immediately.

●

Announcing a strategic distribution agreement with a leading brand-building agency and distributor based in Los Angeles, to amplify its presence in the vibrant Southern California market.

●

Gearing up to launch Safety Shot in Las Vegas and Los Angeles retail stores by the end of the Q2 2024. The Company anticipates that the beverage will be in stores within the next thirty days.

●

Nearing completion of the Company’s clinical trial to measure the effectiveness of Safety Shot in reducing blood alcohol content by supporting its metabolism. Data is now being compiled and is expected within the next four weeks.

●

Amassing an impressive portfolio of celebrities and influencers. This includes American comedian and actor Drew Desbordes, better known professionally as “Druski,” EMD music sensation Night Tales, widely followed YouTube group, The Nelk Boys, American professional skateboarder and businessperson Danny Way, actor and internet OG Matthew Espinosa, MMA superstar Jorge “Gamebred” Masvidal, and UFC martial artist and influencer Hector Lombard.

●

Making several pivotal management changes to drive growth for the Company:

	■	Jarrett Boon, a seasoned entrepreneur and innovator with over 30 years of experience creating and growing successful businesses, has been appointed CEO.
	■	American entrepreneur, record executive, and film producer Jordan Schur, has been appointed as President of the Company. Schur has also joined the Company’s Board of Directors.
	■	Serial entrepreneur John Gulyas has been appointed Chairman of the Company. Gulyas has over 13 years of experience owning and operating multiple franchise brands.
	■	David Sandler, with over three decades of experience in the health and nutrition industry, has been appointed the Company’s Chief Operating Officer.
	■	David J. Long, the CEO and co-founder of Orangetheory Fitness, has joined the Company’s Board of Directors.

“I’m exceptionally proud of our team’s accomplishments and the steps we’ve taken so far,” remarked CEO Jarrett Boon. “The Company is driving on our goals. Our plan to increase shareholder value, drive revenue, and increase retail partners is being executed and you will see it more and more every day.”

About Safety Shot

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that helps people feel better faster by reducing blood alcohol content by supporting its metabolism, boosting clarity and overall mood. Safety Shot is available for purchase online at www.DrinkSafetyShot.com and www.Amazon.com. In addition, the Company plans to introduce business-to-business sales to distributors, retailers, restaurants, and bars in 2024.

Forward Looking Statements

This communication contains forward-looking statements regarding Safety Shot, including, the anticipated timing of studies and the results and benefits thereof. You can generally identify forward-looking statements by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “explore,” “evaluate,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” or “will,” or the negative thereof or other variations thereon or comparable terminology. These forward-looking statements are based on each of the Company’s current plans, objectives, estimates, expectations, and intentions and inherently involve significant risks and uncertainties, many of which are beyond Safety Shot’s control. Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties and other risks and uncertainties affecting Safety Shot and, including those described from time to time under the caption “Risk Factors” and elsewhere in Safety Shot’s Securities and Exchange Commission (SEC) filings and reports, including Safety Shot’s Annual Report on Form 10-K for the year ended December 31, 2023 and future filings and reports by Safety Shot. Moreover, other risks and uncertainties of which the Company is not currently aware may also affect the Company’s forward-looking statements and may cause actual results and the timing of events to differ materially from those anticipated. Investors are cautioned that forward-looking statements are not guarantees of future performance. The forward-looking statements made in this communication are made only as of the date hereof or as of the dates indicated in the forward-looking statements and reflect the views stated therein with respect to future events at such dates, even if they are subsequently made available by Safety Shot on its website or otherwise. Safety Shot undertakes no obligation to update or supplement any forward-looking statements to reflect actual results, new information, future events, changes in its expectations or other circumstances that exist after the date as of which the forward-looking statements were made.

Media Contact and Investor Contact:

Medon Michaelides

Phone: 561-244-7100

Email: investors@drinksafetyshot.com

Cover	May 06, 2024
Document Type	8-K
Amendment Flag	false
Document Period End Date	May 06, 2024
Entity File Number	001-39569
Entity Registrant Name	SAFETY SHOT, INC.
Entity Central Index Key	0001760903
Entity Tax Identification Number	83-2455880
Entity Incorporation, State or Country Code	DE
Entity Address, Address Line One	1061 E. Indiantown Rd.
Entity Address, Address Line Two	Ste. 110
Entity Address, City or Town	Jupiter
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	33477
City Area Code	(561)
Local Phone Number	244-7100
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Entity Emerging Growth Company	true
Elected Not To Use the Extended Transition Period	false
Common Stock [Member]
Title of 12(b) Security	Common Stock
Trading Symbol	SHOT
Security Exchange Name	NASDAQ
Warrants, each exercisable for one share of Common Stock at $8.50 per share
Title of 12(b) Security	Warrants, each exercisable for one share of Common Stock at $8.50 per share
Trading Symbol	SHOTW
Security Exchange Name	NASDAQ