SBS Broadcasting Acquires Leading Music TV Channel in Romania
05 9월 2006 - 2:06AM
PR Newswire (US)
LUXEMBOURG, September 4 /PRNewswire-FirstCall/ -- SBS Broadcasting
Sarl (NASDAQ:SBTV) announced today that its wholly-owned Romanian
subsidiary, Amerom Television S.R.L., has completed the acquisition
of Romania's most popular music channel, TV K Lumea. With a focus
on contemporary international and domestic hit music, TV K Lumea is
the ratings leader in the 15-24 urban target group. TV K Lumea was
launched in 1999 as Romania's first local language music channel.
The terms of the acquisition are confidential. Commenting on the
announcement, Patrick Tillieux, SBS's Chief Operating Officer and
acting Chief Executive Officer said: "We are excited to acquire the
most popular music television channel in Romania. We will build the
channel through our experience operating the successful The Voice
TV music television channels in the Nordic countries and our
ability to fully integrate the channel into our other Romanian
operations, Kiss FM, and our youth-oriented television station,
Prima TV, enhancing our multi-channel offering. This investment
underscores our commitment to grow our businesses in Romania and to
seek further opportunities in the region." Christoph Buerge, Chief
Executive Officer of SBS's television and radio operations in
Romania commented: "We look forward to building on TV K Lumea's
market leading position and expanding its audience through
innovative programming that appeals to the channel's young
audience, with a special focus on the current Romanian popular
music scene." SBS operates in several growing markets of South
Eastern Europe. In Romania SBS owns Prima TV as well as the
country's leading radio network, Kiss FM, and Magic FM. In Bulgaria
SBS owns the Radio Vitosha and Radio Vesselina networks, as well as
Radio Atlantik, Radio Ritmo and Vesselina TV. SBS also owns the
number one radio station in Athens, Greece, Lampsi FM. SBS also
operates the popular The Voice TV music television channels in
Denmark, Norway, Sweden and Finland. About SBS Broadcasting Group
SBS Broadcasting Group is one Europe's leading broadcasting groups,
with leading commercial television, premium pay channels, radio
stations and related print businesses in Western and Central &
Eastern Europe. SBS currently has broadcasting operations in
Belgium (Flanders), Bulgaria, Denmark, Finland, Greece, Hungary,
The Netherlands, Norway, Romania, Sweden and the United Kingdom.
SBS is controlled by funds advised by two leading private equity
firms, Permira and KKR. Telegraaf Media Groep N.V. (TMG) of the
Netherlands is also a shareholder in SBS, with a 20% equity
interest. http://www.sbsbroadcasting.com/ DATASOURCE: SBS
Broadcasting CONTACT: For further information, please contact Anca
Rusu at +40-723-565-459 or Erik Moe at +31-20-519-1940
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