To Encourage Spending Time Outdoors, MTN DEW
Is Giving Fans a Chance to Score Exclusive Prizes Nationwide
with The First Ever "MTN DEW Cooler Quest"
PURCHASE, N.Y., June 10,
2024 /PRNewswire/ -- With the countdown to
summer officially on, MTN DEW wants everyone to celebrate the great
outdoors by unveiling three new limited-time MTN DEW RED, WHITE
& BLUE offerings. Whether you're heading out for a hike,
packing for a boat day or hanging with friends around the bonfire,
there's a MTN DEW for every outdoor activity.
Starting today, MTN DEW RED, WHITE & BLUE will be available
in 20 oz. bottles and 12 oz. cans across major retailers and
convenience stores nationwide for a limited time this summer. MTN
DEW RED, WHITE & BLUE offerings include the following three
flavors:
- MTN DEW STAR SPANGLED SPLASH™: the perfect
combination of berry flavors, in a dazzling red color.
- MTN DEW FREEDOM FUSION™: a refreshing lemonade
white peach flavor, in a frosty white color.
- MTN DEW LIBERTY CHILL™: a blend of 50 flavors to
create a bold midnight blue color and berry taste.
To encourage fans to try these new flavors and to celebrate the
official first day of summer, MTN DEW is hosting its first-ever
MTN DEW Cooler Quest: an outdoor search where 50 premium,
insulated backpack coolers filled with new MTN DEW STAR SPANGLED
SPLASH™, MTN DEW FREEDOM FUSION™ and MTN DEW LIBERTY
CHILL™ as well as a $250 gift
card will be hidden across the country for fans to find.
Here's how to embark on the MTN DEW Cooler Quest:
- Mark your calendars for Thursday, June
20 – the first day of summer – for the MTN DEW Cooler Quest
to begin, a one-day-only outdoor search across the country.
- Head over to www.mtndewcoolerquest.com at 12:00 PM ET on June
20 to see the exact GPS coordinates of the 10 outdoor
locations across popular, beloved parks. Each location will have 5
coolers waiting to be discovered, so grab some friends and some
gear and start searching!
"There are two things our MTN DEW fans look forward to every
summer – new limited-edition flavors and a chance to spend more
time outdoors. This year, we decided to give our fans what they
want by merging these two passions with this latest MTN DEW
offering that's bound to fuel their outdoor adventures," said JP
Bittencourt, Vice President of Marketing at MTN DEW.
The MTN DEW Cooler Quest is a continuation of the brand's
efforts of celebrating the outdoors as the brand launched
the MTN DEW Outdoor Gear rewards program earlier
this year, which offers MTN DEW drinkers the opportunity to score
an assortment of outdoor gear with the purchase of specially marked
MTN DEW flavors.
To learn more about the new MTN DEW RED, WHITE & BLUE
offerings and the MTN DEW Cooler Quest, follow @MountainDew
on Instagram, X,
and TikTok.
About MTN DEW
MOUNTAIN DEW®, a product of
PepsiCo Beverages North America, is the No. 1 flavored
carbonated soft drink in the U.S. With its one-of-a-kind citrus
taste, MOUNTAIN DEW exhilarates and quenches with every
sip. For more information, check out
www.mountaindew.com, www.facebook.com/mountaindew or
follow on X @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo (NASDAQ:
PEP) generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on X
(Twitter), Instagram, Facebook,
and LinkedIn @PepsiCo.
Media Contacts:
Christina
Boyadjian, cboyadjian@golin.com
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SOURCE PepsiCo