A Fair-Pricing Model and the Right Balance of Unique Amenities Are Keys to Travel Industry Success, According to Kanbay Researc
13 7월 2006 - 10:00PM
PR Newswire (US)
U.S. Consumers Rate JetBlue, Harrah's, Princess, Four Seasons and
Ritz-Carlton Most Desired Travel Companies ROSEMONT, Ill., July 13
/PRNewswire/ -- Customers are demanding flexibility,
responsiveness, and innovation across all travel industries as
preferences shift from the low-price, no frills travel style to a
more transparent model that includes the "right" experience,
according to Kanbay Research Institute's (KRI) latest report on
travel demand. The report, which was released today, is entitled
"Travel Demand Today: How Well Travel Companies Deliver on Consumer
Desires," and tracks how well airlines, casinos, cruise lines and
hotels deliver on consumer desires. The independent research study
identifies the top performing travel companies in each sector as: *
Airline: JetBlue * Casino: Harrah's * Cruise Line: Princess
(NYSE:CCL) * Hotel: Four Seasons and Ritz-Carlton KRI is an
operating unit of Adjoined Consulting LLC, a subsidiary of Kanbay
International, Inc. (NASDAQ:KBAY), a global management consulting,
technology integration and development, and outsourcing firm. In
the independent study for 2006, KRI conducted 2,066 Web-based
interviews with U.S. consumers, rating 30 of the leading travel
companies to discern how well demands are being met and identify
emerging trends in the industry. Among the key findings, KRI data
illustrates that travelers naturally group into five needs-based
groups, or Traveler Types: Straight-Forwards, Innovators,
Safe-Havens, Reasonables and Clockers (see illustration at
http://www.kanbayresearch.com/traveldemandgraph). The data
indicates that no group makes travel decisions based solely on
price, as 76% of respondents said they desire a blend of price and
amenities, a model referred to as "Fair- Pricing." "Back in 2003,
my team started to see a critical trend that most consumers --
especially in the airline industry -- really just wanted 'fair
fares' when evaluating travel companies," said Gary A. Williams,
executive director of the Kanbay Research Institute. "Mostly due to
technology advancements and the Internet, that is being achieved.
Today, consumers want more of a 'fair-trade-offs' model where just
the right set of amenities is added at a reasonable price premium.
In fact, the largest segment of travelers, 31.6%, are best
described as 'reasonable' -- focused on value but unwilling to
compromise quality. And they are more than double the size just two
years ago. The next few years will be dominated by those companies
best able to innovate in just the right way, similar to how
Starbucks created a unique experience well beyond a relatively
simple product. The travel industry has enormous potential to
differentiate the consumer experience, yet so few actually do."
Additionally, word-of-mouth is the most influential factor in
consumers' selection of a travel company, and is almost three times
more important than any television advertising campaign. "The fact
that word-of-mouth is by far the strongest driver in travel
decisions highlights how crucial it is for companies to provide a
positive experience for their travelers," said Bill Donlan,
executive director for Kanbay's Customer Relationship Management
practice. "When deciding on a travel company, consumers
overwhelmingly look for competency of staff, a promise of personal
safety and a travel company's reputation as a leader and innovator
as top priorities. Those airlines, casinos, cruise lines and hotels
that meet these desires will continue to build a loyal customer
base and will be in the best position to attract new travelers."
The 2006 edition of Travel Demand Today provides a complete list of
consumer rankings for 30 providers overall and by category. To
download a complimentary copy, go to
http://www.kanbayresearch.com/reports/travel.htm or contact us at .
About the Kanbay Research Institute The Kanbay Research Institute
(KRI) is an operating unit of Adjoined Consulting LLC, a subsidiary
of Kanbay International, Inc. Originally founded in 1998 and
formerly the independent research division of Adjoined Consulting,
Inc., the KRI conducts primary research on an original set of
leading indicators that measure consumer demand across functional,
emotional and economic factors. Through a patented research system,
comprehensive market models are built based on consumer desires
that measure how well leading companies are meeting those desires.
The KRI researches and analyzes over 300 market leading companies
on a continual basis, with over 14 million data points collected
since 2001 in a standardized fashion. The research provides
strategic, technological and operational insights about how today's
best performing companies tap into unmet customer demand to build
long-term, economic advantages over the competition. For more
information, contact 800-840-5148 (U.S. only) or at 703-788-6751
worldwide, or visit http://www.kanbayresearch.com/. About Kanbay
International, Inc. Founded in 1989, Kanbay International, Inc.
(NASDAQ:KBAY) is a global IT services firm with more than 6,200
associates worldwide. Kanbay provides a highly integrated suite of
management consulting, technology integration and development, and
outsourcing solutions through a proven global delivery platform to
clients focused on Financial Services and Consumer & Industrial
Products, as well as an emerging presence in the Communications
& Media and Life Sciences industries. Kanbay is a CMM Level 5
assessed company headquartered in greater Chicago with offices in
North America and India as well as London, Singapore, Hong Kong,
Tokyo and Melbourne. Further information about Kanbay can be found
at http://www.kanbay.com/. DATASOURCE: The Kanbay Research
Institute CONTACT: Megan Grabos, +1-312-861-4710, , or Caroline
Hoenk, +1-312-861-4706, , both for The Kanbay Research Institute
Web site: http://www.kanbayresearch.com/
http://www.kanbayresearch.com/traveldemandgraph
http://www.kanbayresearch.com/reports/travel.htm
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