e-Dialog Names Christian Wright as Chief Technology Officer
18 5월 2011 - 9:30PM
Business Wire
e-Dialog, a proven provider of integrated digital marketing
solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing
Services division, today announced that it has named Christian
Wright as its Chief Technology Officer (CTO), effective
immediately.
As CTO, Wright is responsible for the overall direction and
execution of all global technology functions. He will focus on
developing the next generation of full- and self-service
multichannel solutions for e-Dialog’s clients and prospects. Wright
will also work to further integrate e-Dialog technology into other
GSI Global Marketing Services companies, including Fetchback,
ClearSaleing, M3 Mobile and MBS Insight. The collaborative effort
will create an integrated and comprehensive set of interactive
marketing solutions that drive cross-channel customer acquisition,
conversion and loyalty.
Wright joins e-Dialog from Alterian, a respected provider of
cross-channel customer engagement solutions, where he served as
chief solutions officer, managed services. During his tenure at
Alterian, Wright led the design and development of the company’s
on-demand solutions. Prior to Alterian, he was CTO and SVP of
Merkle’s Enterprise Technology Group, where he led technical
innovation and solution design.
“e-Dialog and our clients will benefit greatly from Christian’s
extensive background in driving, building and managing global
digital marketing solutions teams,” commented Joe Gagnon, president
of e-Dialog. “I intend to work closely with Christian to take
e-Dialog’s solution to the next level with innovative capabilities
that will empower the marketer who aspires to exceed customer
expectations.”
“e-Dialog is a remarkable technology company serving the digital
marketing needs of blue-chip companies on a global scale and I am
proud to join the team,” commented Christian Wright, CTO of
e-Dialog, who will report directly to Gagnon. “I am excited about
the opportunity to help the company further develop multichannel
solutions that create measurable value and drive growth for our
clients.”
About e-Dialog
Established in 1997, e-Dialog empowers marketers to meaningfully
connect with customers by engaging in relevant conversations
through e-mail, mobile devices, social networks, e-commerce and at
the point of sale. e-Dialog’s technology and services give
marketers direct access to timely customer insight that drives
targeted and opportunity-rich consumer dialogs. With e-Dialog,
marketers quickly transform conversations into conversions and
evolve customer relationships from the newly acquired to the highly
engaged.
Consistently recognized by top analyst firms for both
outstanding service and first-class technology, e-Dialog is a
global provider to some of the world’s most recognized brands,
including AirTran Airways, Avis Budget Group, Boots, British
Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, and The TJX
Companies. With offices in Boston, London, New York, Seattle and
Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce
Inc. (Nasdaq: GSIC). For more information, visit
http://www.e-dialog.com.
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