eDiets Renews Licensing Deal With NBCUniversal for Biggest Loser(R) Meal Delivery Plan
11 10월 2011 - 8:30PM
Marketwired
eDiets.com (NASDAQ: DIET), has signed a
two-year licensing renewal agreement with NBCUniversal Television
Consumer Products Group and Reveille LLC, for
The
Biggest Loser Meal Plan by eDiets. The new agreement extends
the original one-year agreement signed in July 2010 through August
2013, and gives eDiets the exclusive right to market The Biggest
Loser Meal Plan. The Biggest Loser Meal Plan by eDiets was launched
on September 1, 2010
, and is sold at
www.biggestlosermealplan.com.
The Biggest Loser Meal Plan by eDiets provides two flexible meal
plan options -- the 5-day meal plan and 7-day meal plan -- that are
prepared and shipped in chill-fresh coolers directly to members'
homes or offices. The wide selection of breakfast, lunch, dinner
and snack options has been approved by the doctors and nutritional
experts from "The Biggest Loser."
"We have greatly expanded our meal delivery business over the
past year and our partnership with 'The Biggest Loser' has allowed
us to reach a wider audience and offer them an easy way to improve
their diet, lose weight and maintain the weight lost," said Kevin
McGrath, CEO of eDiets. "We are excited to continue this
relationship and to keep working toward our common goal of helping
Americans achieve their personal health and fitness goals."
"We are really pleased to extend our partnership with eDiets,"
said Kim Niemi, Senior Vice President, NBCUniversal Television
Consumer Products Group. "The Biggest Loser Meal Plan is a terrific
option for those wanting to jump-start or maintain their
weight-loss program with pre-determined meals that are easy,
nutritionally balanced and delicious."
"Undertaking any lifestyle change can be challenging as
evidenced by the contestants on the show," said Chad Bennett, Vice
President, Brand Development and Production at Reveille, the
production company behind the show. "'The Biggest Loser'
expert-approved meal plan takes the guess work out of the
nutritional side, which is half the battle."
About "The Biggest Loser"
"The Biggest Loser" on NBC airs on Tuesdays from 8:00 to 10:00
p.m. (ET/PT). The first reality series where everybody loses, "The
Biggest Loser" challenges and encourages overweight contestants to
shed pounds in a safe and recommended manner through comprehensive
diet and exercise as they compete for a grand prize of $250,000.
Hosted by Alison Sweeney, the series provides the contestants with
challenges, temptations, weigh-ins and eliminations until the final
contestant remains to claim the title of "The Biggest Loser." Each
team works out under the supervision of professional trainers Bob
Harper, Anna Kournikova and Dolvett Quince. "The Biggest Loser" is
a production of Reveille LLC, 25/7 Productions and 3 Ball
Productions. Check out www.biggestloser.com for more
information.
About eDiets
eDiets.com, Inc. is a leading provider of personalized
nutrition, fitness and weight-loss programs. eDiets flagship site,
www.eDiets.com, currently features its award-winning,
fresh-prepared diet meal delivery service as well as offering
members over 20 healthy on-line diet plans. eDiets also provides
businesses with a broad range of turn-key health and nutrition
solutions at http://www.enterprise.ediets.com and the new Biggest
Loser Meal Plan available at
http://www.biggestlosermealplan.com.
About NBCUniversal Television Consumer Products
Group
NBCUniversal is a leader in providing entertainment programming
to the domestic and international marketplaces. NBCUniversal
Television Consumer Products Group manages all global ancillary
television business endeavors for the NBCUniversal Television
Group, including third-party home entertainment distribution,
consumer products, musical soundtracks, special markets projects
and the NBCUniversal Online Store. For the latest product updates
and an overview of the properties managed by the group, visit the
NBCUniversal Television Consumer Products portal at
http://nbcuconsumerproducts.com.
About Reveille
Reveille is part of the Shine Group, one of the world's foremost
multinational entertainment and drama companies. Best known for its
popular and award-winning hit series including MASTERCHEF, THE
BIGGEST LOSER, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS,
TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL, the
Company also focuses on exploiting worldwide intellectual property
rights in scripted and unscripted television and digital
entertainment. Reveille has partnerships with Break Media,
Microsoft and Yahoo! to develop original online series for brands.
Through its distribution arm, Shine International, Reveille
distributes its extensive library of programming to more than 150
countries.
Investor Relations Contact: John Mills ICR, Inc. 310-954-1105
John.Mills@icrinc.com Media: PR Desk 954-703-6156
Ediets.Com, Inc. (MM) (NASDAQ:DIET)
과거 데이터 주식 차트
부터 5월(5) 2024 으로 6월(6) 2024
Ediets.Com, Inc. (MM) (NASDAQ:DIET)
과거 데이터 주식 차트
부터 6월(6) 2023 으로 6월(6) 2024