--Dell's earnings decline for third straight quarter

--CFO sees personal-computer sales pressured until Microsoft's Windows 8 gains traction

--Dell is working to bulk up software, service offerings

(Adds details on Windows transition, Dell's strategy, fresh stock quote, in the second, fourth, fifth and eighth through 13th paragraphs.)

 
   By Drew FitzGerald 
 

Dell Inc. (DELL) shares slumped after its dismal view of personal-computer demand heightened investors' fears that the company's profitable software and networking business won't grow fast enough to deliver a turnaround.

The Round Rock, Texas, company Tuesday reported an 18% drop in profit during its fiscal second quarter as revenue fell 7.5% on a steep decline in sales of desktop and notebook computers. Dell has posted three straight quarters of profit declines as the global personal-computer market faces growing pressure from tablet computers, intense price competition and economic uncertainty in emerging markets such as China.

The company, which also predicted its revenue would continue to decline in the current quarter, slashed its full-year earnings forecast to "at least" $1.70 a share, a steep drop from earlier guidance, which projected the bottom line exceeding last year's profit of $2.13 a share.

Shares were off 7.3% at $11.45 Wednesday after the size of Dell's guidance cut caught observers off guard. The stock has lost one-third of its value since hitting a three-year peak in February.

Dell's disappointing PC sales weighed on other computer stocks, including U.S. rival Hewlett-Packard Co. (HPQ), which is slated to report its own quarterly results Wednesday afternoon. H-P recently traded 2.4% lower at $19.45.

Analysts had predicted Dell would need to bring its more-optimistic yearly forecast in line with the market's downbeat expectations this summer, though the size of the revision came as a surprise to many.

"The revenue deterioration we saw in the quarter was clearly above anything we expected," Dell Chief Financial Officer Brian Gladden told analysts during the company's Tuesday conference call, adding that Dell's core business of selling PCs will face challenges for the rest of the fiscal year until wider adoption of Microsoft Corp.'s (MSFT) Windows 8 software operating system, slated for release in October, helps to stabilize computer sales.

About half of Dell's commercial PC users have yet to upgrade to Windows 7, Mr. Gladden added, and business customers, who account for most of Dell's PC sales, tend to lag consumer action even more.

"That's got to continue and will continue as we play out over the next several quarters here before anybody really thinks about Windows 8 on the commercial side," he said.

Dell's turnaround efforts have prioritized high-margin businesses, such as servers, data storage and information-technology services, over revenue from less-profitable business lines, including consumer PC sales. Dell has made more acquisitions, bulking up its nascent software business this year with deals for data-backup provider AppAssure Software Inc. and business-product developer Quest Software Inc. (QSFT).

Many of Dell's enterprise-focused businesses have helped to cover the PC businesses' declines. Revenue from Dell's business-focused server and networking segment grew 14% in the latest quarter and delivered strong margins, which helped to drive a slightly stronger-than-expected quarterly profit even as sales declined.

Dell's three non-consumer segments each improved their operating margins over the previous quarter, a fact that J.P. Morgan analyst Mark Moskowitz said "affirms that Dell's strategy of targeting and harvesting more profitable revenue remains intact."

PC sales still make up more than half of Dell's top line, however, clouding its full-year forecast. Revenue dropped even in high-growth emerging markets, with sales from Brazil, Russia, India and China down 15%. Mr. Gladden blamed much of the weakness in emerging markets to "pockets of aggressive competitive behavior" from rival PC makers.

"At the lower end, lower-value segments were places where we saw the most aggression and, to be honest with you, we avoided some of that," he said.

Needham & Co. analyst Richard Kugele likened Dell's transformation strategy to Noah building his ark before the flood--in Dell's case, the deluge of cheap PCs and softer demand is hitting its bottom line.

"But what if Noah took too long and [he] only built the Ark on nights and weekends, not wanting to disrupt his daily routine?" he asked in a note to clients. "We are concerned that Dell's transition, while correct in our view, may be moving too slowly to insulate the company if the mobility deluge swamps the industry."

Write to Drew FitzGerald at andrew.fitzgerald@dowjones.com.

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