Ctrip, Asia’s largest online travel agent, has formally signed a
strategic co-operation agreement with Morocco’s National Tourism
Office to boost Chinese tourism to Morocco.
James Liang, Chairman and Co-founder of Ctrip,
met with an official Moroccan delegation led by Mr. Saad Eddine El
Othman, Prime Minister of Morocco. Official attendees included Mr.
Mohamed Sajid, Minister of Tourism, Air Transport, Handicrafts and
Social Economy, and Mr. Adel El Fakir, Director General of
Morocco’s National Tourism Office.
The partnership will span over three years, and
aims to increase exposure of Moroccan destinations in the China,
notably through digital marketing campaigns. With over 60 years of
diplomatic relations, a China-Morocco Year of Culture and Tourism
planned for 2020, and a visa exemption policy in place since 2016,
Morocco has opened its doors to embrace Chinese tourists.
Mr. Saad Eddine El Othman, Prime Minister of
Morocco said, “we are very optimistic about the future, and I am
certain that our partnership with Ctrip will play an indispensable
role in attracting more Chinese travellers to Morocco."
In the three years since the introduction of the
visa exemption policy, the number of Chinese tourists visiting the
country has soared from 43,000 in 2016 to 200,000 in 2018.
According to Ctrip flight data, Morocco was the third most popular
destination in Africa for Chinese outbound tourists during the 2019
summer holiday season, following Rwanda and Namibia. The number of
flights booked from China to Morocco grew 140% compared to last
summer.
But there is so much more potential, James Liang
remarked. "Morocco is such a beautiful country, with many rich
experiences awaiting Chinese visitors. But up until this point, the
proportion of Chinese tourists visiting the region has remained
relatively low."
Morocco has its sights set on improving its
capacity to host tourists, working primarily to upgrade its
accommodation and transportation sectors. The country hopes to more
than double the number of Chinese tourists visiting the country
annually in 2020 to 500,000, and is currently in discussions with
airlines to open a direct flight route between Morocco and
China.
Working with Ctrip, Morocco will further benefit
from social media exposure and package tour product development,
among other points of collaboration, to help the country realise
its tourism aspirations.
The co-operation will mainly take place in the
areas of product development and marketing, with Ctrip building
upon the foundation of its already popular Southern European group
itineraries, and working towards making the location more
accessible for individual travellers. Liang said, "for us, today is
a new beginning. There is so much potential for Morocco, and I look
forward to working together, to put this beautiful country on the
itineraries of both tour groups and independent travellers in the
coming years."
Mr. Mohamed Sajid, Morocco’s Minister of
Tourism, Air Transport, Handicrafts and Social Economy said, “we
hope to attract 500,000 Chinese tourists in 2020, and with Ctrip, I
am certain we will make good progress towards earning a place among
the world's top 20 destinations."
Mr. Adel El Fakir, Director General of the
Moroccan Tourism Office (ONMT) said, “Morocco is home to a wealth
of cuisine and culture, and we’d love to share this with more
Chinese tourists. Our partnership with Ctrip will help us to better
cater to their needs, and ensure that Moroccan destinations achieve
maximum exposure in the Chinese market.”
Together, Ctrip will help Morocco to achieve the
country's 2020 Vision, which aims to earn it a place among the
ranks of the the world’s top travel destinations, and to support
tourism as the driving force for financial, social, and cultural
development in Morocco.
About Ctrip.com
International, Ltd.Ctrip.com International, Ltd.
is a leading travel service provider of accommodation reservation,
transportation ticketing, packaged tours and corporate travel
management in China. It is the largest online consolidator of
accommodations and transportation tickets in China in
terms of transaction volume. Ctrip enables business and leisure
travelers to make informed and cost-effective bookings by
aggregating comprehensive travel related information and offering
its services through an advanced transaction and service platform
consisting of its mobile apps, Internet websites and
centralized, toll-free, 24-hour customer service center. Ctrip also
helps customers book vacation packages and guided tours. In
addition, through its corporate travel management services, Ctrip
helps corporate clients effectively manage their travel
requirements. Since its inception in 1999, Ctrip has experienced
substantial growth and become one of the best-known travel brands
in China.
For further information, please
contact:Ctrip.com International, ltd.Tel: (+86) 21 3406
4880 ext 196455Email: pr@ctrip.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/91dc6fe3-6c89-4197-a308-6fbe960f1c56
https://www.globenewswire.com/NewsRoom/AttachmentNg/c6e0b92a-66ae-4a3b-b488-55bf529a79b1
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