Carnival Cruise Lines' FunShipIsland.com Recreates Cruise Experiences Online
11 7월 2007 - 1:00AM
PR Newswire (US)
New Web site designed by Avenue A | Razorfish is the next best
thing to being on board the "Fun Ships" or ashore at a variety of
tropical destinations MIAMI, July 10 /PRNewswire-FirstCall/ --
Carnival Cruise Lines, the world's largest cruise operator and its
interactive agency, Avenue A | Razorfish, today announced
FunShipIsland.com (http://www.funshipisland.com/), a first-
of-its-kind online destination that provides vacationers with a
virtual glimpse at the many diverse activities they can engage in
while onboard or ashore. Through a simple, interactive navigational
experience, Avenue A | Razorfish designed the innovative Web site
with the goal of making FunShipIsland.com a truly immersive virtual
world where visitors can explore, play and experience a Carnival
cruise first hand. Visitors can experience the line's iconic
Twister Waterslide(TM) on the Lido deck, take an adventurous ride
on the Rhino 4x4 Jeep, swim with dolphins, relax at the spa or even
gamble in a virtual casino. "These days more travelers are turning
to the internet to research their vacation options," said Christine
Arnholt, Carnival's vice president of marketing services. "By
creating a brand-immersive, interactive cruise experience,
FunShipIsland.com makes the process fun and engaging for travelers.
Instead of simply providing them with pricing, itinerary details
and a virtual ship tour with photos, FunShipIsland offers them a
highly interactive experience that provides a comprehensive, visual
overview of the various aspects of a Carnival cruise." Other site
features include a downloadable screen saver, custom-created ring
tones for mobile phones, downloadable music for iPods and
personalization for each visitor. While interacting with
FunShipIsland.com, quick, optional questions/answers and individual
preferences are gathered for each visitor, creating a basis for a
"Fun Ship" cruise recommendation should they choose. "The future of
digital marketing is creating interactive consumer experiences that
appeal to people's emotions and follow the consumer across multiple
platforms including laptops, mobile phones and digital music
players," said Susan Kidwell, vice president and managing director
of Avenue A | Razorfish's Ft. Lauderdale office. "Carnival's focus
on innovation in the digital industry is unparalleled, which allows
us to collaborate and create breakthrough Web sites like
FunShipIsland.com." Together, Carnival Cruise Lines and Avenue A |
Razorfish have worked on Web site initiatives since 2001. Most
recently, Carnival and Avenue A | Razorfish collaborated on
CarnivalConnections.com, a social networking application that
enables travellers to easily plan and manage their group travel
needs in a single social setting. In 2004, the Carnival.com Web
site received a makeover, which offered enhanced site navigation,
streaming video, personalized content tailored to each visitor, and
more 360-degree "virtual tours" of the "Fun Ship" fleet. In 2005, a
re-fresh of the Carnival.com Web site was released, which includes
enhanced imagery, more information to assist customers in their
cruise vacation purchase decision and direct connection to the
line's offline branding. About Carnival Cruise Lines Carnival
Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE:
CCL; NYSE: CUK), is the largest and most popular cruise line in the
world, with a fleet of 22 "Fun Ships" operating three- to 16-day
voyages to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii,
Canada, New England, Bermuda, Europe and the Greek Isles. The line
will expand its fleet with the launch of three new SuperLiners --
the 113,300-ton Carnival Splendor in July 2008 and the 130,000-ton
Carnival Dream and Carnival Magic -- to be the largest "Fun Ships"
ever constructed -- in October 2009 and June 2011, respectively.
About Avenue A | Razorfish Avenue A | Razorfish is one of the
largest interactive marketing and technology services agencies in
the world. The company helps industry leaders such as Kraft, Dell,
The New York Times and Starwood Hotels use digital channels to
acquire and service customers. Avenue A | Razorfish's full suite of
digital offerings includes online advertising, Web site design and
development, email and search engine marketing, emerging media
strategies, and enterprise portal development. Its award-winning
client teams have a great understanding of customer needs and
provide solutions through distinct business disciplines, which
include: analytics, strategy, technology, media, creative design
and user experience. An operating unit of Seattle-based aQuantive,
Inc. (NASDAQ:AQNT), Avenue A | Razorfish has offices in markets
across the United States, and global operations in Australia,
China, France, Germany, Japan and the United Kingdom. Please visit
http://www.avenuea-razorfish.com/ for more information. DATASOURCE:
Carnival Cruise Lines CONTACT: Jennifer de la Cruz or Tim Gallagher
of Carnival Cruise Lines, +1-305-599-2600, ext. 16000, ; or Jamie
Leady of Avenue A | Razorfish, +1-206-816-8916, Web site:
http://www.carnivalcorp.com/ http://www.funshipisland.com/
http://www.avenuea-razorfish.com/
Copyright
Aquantive (NASDAQ:AQNT)
과거 데이터 주식 차트
부터 4월(4) 2024 으로 5월(5) 2024
Aquantive (NASDAQ:AQNT)
과거 데이터 주식 차트
부터 5월(5) 2023 으로 5월(5) 2024