Avenue A / Razorfish Names Darin Brown Chief Strategy Officer
16 5์ 2007 - 1:29AM
Business Wire
Avenue A | Razorfish (NASDAQ:AQNT), one of the largest interactive
services firms in the world, today announced Darin Brown has become
the agency๏ฟฝs first Chief Strategy Officer. The new position creates
a catalyst for leveraging thought leadership throughout the agency
and to drive innovation on a global scale. In his new role, Brown
will lead the agency๏ฟฝs discipline areas, including analytics,
strategy, technology, creative design, search, user experience and
enterprise solutions. Brown will also be responsible for the
agency๏ฟฝs partnership alliance program and marketing efforts. ๏ฟฝAs a
10-year veteran of Avenue A | Razorfish, Darin has provided
remarkable value in growing our business both on the West coast and
across the company. His efforts and strategic leadership with our
clients, partners and employees make him an excellent choice for
this critical role,๏ฟฝ said Clark Kokich, worldwide president, Avenue
A | Razorfish. ๏ฟฝGoing forward, our approach has to be different ๏ฟฝ
we have to think of new ways to support our clients in maximizing
all digital channels on a global scale. With Darin๏ฟฝs leadership I
am confident we will continue to challenge our clients to innovate
and rethink the way they do business.๏ฟฝ Recent developments,
including Avenue A | Razorfish๏ฟฝs growing global roster, which
includes offices and clients across the U.S, Australia, China,
France, Germany, Hong Kong, Japan and the United Kingdom and client
growth have sparked the need for a unified, digital marketing
strategy leader. ๏ฟฝNo single country is responsible for today๏ฟฝs
digital revolution, therefore, the key to addressing different
consumer needs is learning how to reach the global consumer on
their terms,๏ฟฝ commented Brown. ๏ฟฝI have a thrilling challenge ahead
of me and believe we are well-positioned to drive our clients๏ฟฝ
digital marketing plans, not only in our backyard but across the
globe.๏ฟฝ ๏ฟฝThrough his thought leadership and passion, Darin has
proven he has the vision to advocate change and innovation across
all facets of the digital world,๏ฟฝ said Forest Key, director of the
Web/Client UX Platform & Tools Team at Microsoft Corp. ๏ฟฝHe has
been a valuable partner to us on many initiatives, including
Microsoft Silverlight, and has been instrumental in helping us set
a new level of excellence for user experience on the Web.๏ฟฝ Brown
has held many operational roles within Avenue A | Razorfish,
including functioning as president of the West region, where he was
responsible for leading operations in Seattle, Portland, San
Francisco and Los Angeles. He led the agency๏ฟฝs efforts in
integrating the Web media and Web development capabilities and
provided strategic and business development leadership for many of
the agency๏ฟฝs clients throughout his tenure with the firm. Brown
started his career in 1990 with Leo Burnett Toronto, now part of
Publicis Groupe, where he created the award-winning Leo Burnett
Interactive Group (now known as ARC). About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing
and technology services agencies in the world. The company helps
industry leaders such as Kraft, Dell, The New York Times and
Starwood Hotels use digital channels to acquire and service
customers. Avenue A | Razorfish's full suite of digital offerings
includes online advertising, Web site design and development, email
and search engine marketing, emerging media strategies, and
enterprise portal development. Its award-winning client teams have
a great understanding of customer needs and provide solutions
through distinct business disciplines, which include: analytics,
strategy, technology, media, creative design and user experience.
An operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT),
Avenue A | Razorfish has offices in markets across the United
States, and global operations in Australia, China, France, Germany,
Japan and the United Kingdom. Please visit
www.avenuea-razorfish.com for more information. NOTE: In the
company name Avenue A | Razorfish noted in this news release, a
pipe symbol appears between Avenue A and Razorfish. This symbol may
not appear properly in some systems.
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