Atlas AdManager V10 Delivers New-To-Industry Ad Network Control Panel to Publishers
27 3월 2007 - 9:15PM
Business Wire
Atlas, a provider of digital marketing technologies and expertise
and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today
introduced Atlas AdManager Version 10 for digital publishers,
delivering a new-to-industry automated ad network control panel to
publishers to increase revenue from under-utilized impressions.
This is expected to be the first in a series of innovations
resulting from integrating the best-in-breed resources of Atlas and
Accipiter. Atlas acquired Accipiter in December of 2006, including
its core application, AdManager, introduced in 1996, which delivers
billions of ads monthly across all rich media types to hundreds of
leading publishers around the world. Atlas and Accipiter, both
online ad management leaders and pioneers, integrated under the
Atlas brand. To help optimize publishers� ad revenue on virtually
any digital channel, additional Atlas AdManager V10 enhancements
include custom statistical dashboards, expanded custom reporting
capabilities and unique visitor statistics, as well as an intuitive
user interface. �Clearly, ad revenue management as well as
inventory management are critical to publishers,� said Atlas Senior
Vice President Brian Handly. �With AdManager Version 10, publishers
can now make smarter, revenue-generating decisions, faster.�
Details of Atlas AdManager Version 10 innovations and enhancements
include: AdManager Network Control Panel - Publishers now have the
ability to manage ad network partners with sophistication and speed
� to realize revenue from discretionary inventory at a
significantly higher rate and with a lower operational burden than
manual management of remnant ad deals. Publishers can set their own
CPM price, and the system will automatically deliver ads when that
price is met, capturing a premium for a portion of their undersold
inventory. Statistical Dashboard - Log in to an efficient
�executive summary� dashboard. Customize views for different user
types, such as administrators, advertisers, salespeople and
agencies. Display, hide and refresh data and dashboard, as needed.
Quickly view statistics such as expiring campaigns, behind schedule
campaigns, and logged-on users. Expanded Reporting - Create custom
report templates with Report Designer: From customer color schemes
and logos to custom columns and calculations. Import and export
reports, and custom brand them, or create simple reports with
AdManager�s intuitive Report Wizard. Unique Visitor Insights -
Analyze unique-visitor information more easily to determine how
campaigns performed. Generate reports to relay unique visitor
statistics, including the number of unique visitors who saw or
clicked on a specific campaign (or individual creative within each
campaign) on any given day. Intuitive User Interface - Increase
productivity with the streamlined, colorful, graphical user
interface. "We are pleased to partner with companies that embrace
innovation,� said Photobucket CEO Alex Welch. Welch continued, �We
already considered AdManager best of breed, and now Atlas and
AdManager are extending their offering to give us a
revenue-generating tool with truly actionable analytics �
sophisticated yet simple. The AdManager team anticipates the needs
of publishers like Photobucket, and delivers.� �We�re thrilled by
the new tools to help us make highly informed revenue-producing
decisions,� said Six Apart Director of Sales Operations, Ernie
Riemer. Riemer added, �I believe AdManager Version 10 is business
savvy, flexible and will support our ad management growth.�
Publishers can easily obtain campaign data and make optimization
updates in real time, quickly discover trends and accurately
forecast inventory, precisely target audiences and serve any ad on
virtually any channel with Atlas AdManager Version 10. About Atlas
Atlas provides digital media technologies for agencies, advertisers
and publishers. Atlas solutions for agencies and advertisers enable
the unified management of digital marketing campaigns across
display banners, rich media, search, video, and websites. Atlas
solutions for publishers maximize advertising revenue across all
available and developing digital media platforms. With
industry-leading tools and close collaboration, Atlas helps our
clients achieve dramatic, measurable results. Atlas serves its
clients from offices in Seattle, San Francisco, New York, Denver,
Raleigh and London. Atlas, an operating unit of aQuantive, Inc.
(NASDAQ:AQNT), is a member of the NAI, adhering to the NAI privacy
principles that have been applauded by the FTC, and is the first
third-party ad server to complete the auditing process and achieve
ad measurement accreditation by the Media Rating Council.
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