WTER The Alkaline Water Company Inc

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), is a producer of premium bottled alkaline water, flavor-infused waters, and CBD infused products sold under the brand names Alkaline88®, A88 Infused™, and A88CBD™, respectively. Today, the Company announces that it will introduce new A88CBD™ infused ingestible and topical products for its lifestyle brand at A88CBD.com and select retail outlets in October 2020.

“We are excited to announce our much-awaited A88CBD line of gummies available in four exciting flavors. Also, we strengthened our water portfolio with a new Lemon-Lime CBD flavored water and our A88CBD topicals portfolio with a deep-relief cream and bath bombs,” stated Ricky Wright, President and CEO of The Alkaline Water Company. “As a trusted lifestyle brand, our new products are all-natural and zero-calorie and include the same high-quality and lab-tested CBD. Guided by data-driven insights and carefully curated formulations, we believe these new items for our A88CBD line are some of the best in the industry. The all-natural element of our ingestible and topical line fits well with our target demographic of consumers seeking healthier alternatives. We are well-positioned with our channel partners, which serve this demographic, and our sales pipeline continues to build across traditional brick-and-mortar retailers, MSO’s, dispensaries, and online wholesalers. We already have commitments from over 100 recently announced retail stores to carry our exciting new products, which will also be available online on our e-commerce site, A88CBD.com, and online-only stores. We anticipate our A88CBD line to be a solid contributor to our top-line during the second half of our current fiscal year and beyond.”

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The global CBD gummy market size is forecasted to reach USD 6.94 billion by 2025, exhibiting a 31.9% CAGR over the period, according to a recent Grandview Research report. The firm also expects the global cannabis beverages market size to reach USD 2.8 Billion by 2025 at a CAGR of 17.8%. The report looked at alcoholic and non-alcoholic beverages using either TCH or CBD. Separately, another industry research house, Brightfield Group, expects the water category to drive a substantial portion of the growth in the CBD drinks segment, forecasted to sell over one billion dollars in products by 2022. Both firms expect the collective market for CBD sales in the US to surpass $20 billion by 2024.  

A88CBD™ New Products:

• A88CBD™ Gummies – All natural and vegan gummies will be initially available in 10-count and 50-count pouches and jar containing 5mg high-quality, lab-tested, full-spectrum hemp per gummy.• At launch, gummies will be available in Cherry, Tangerine, Key Lime, and Lemon flavors.
• A88CBD™ Flavored Water – Zero-calorie and zero-sugar water will be initially available in Lemon-Lime flavor in a 500-ml size containing 10mg of high-quality, lab-tested hemp extract.
• A88CBD™ Bath Bomb – All natural and cruelty-free Bath Bomb will be available in 4.5 ounce Eucalyptus and Lavender scents containing 150mg of high-quality, lab-tested full-spectrum hemp.
• A88CBD™ Deep-Relief Cream – Cruelty-free Deep Relief cream will be available in 2-oz size containing 500mg of high-quality, broad-spectrum hemp per jar.

The Alkaline Water Company

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88® launched A88 Infused™ in 2019 to meet consumer demand for flavor-infused products. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp powder packs, oil tinctures, capsules, and gummies.

To purchase A88CBD™ products online, visit us at www.A88CBD.com. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that the Company anticipates its A88CBD line to be a solid contributor to its top-line during the second half of its current fiscal year and beyond; that the global CBD gummy market size is forecasted to reach USD 6.94 billion by 2025, exhibiting a 31.9% CAGR over the period; that Grandview Research  expects the global cannabis beverages market size to reach USD 2.8 Billion by 2025 at a CAGR of 17.8%; that Brightfield Group expects the water category to drive a substantial portion of the growth in the CBD drinks segment, forecasted to sell over one billion dollars in products by 2022; and that both Grandview Research and Brightfield Group expect the collective market for CBD sales in the US to surpass $20 billion by 2024.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp/CBD; the fact that consumers may not embrace and purchase any of the Company’s CBD-infused products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc.

Richard A. WrightPresident and CEO, or

Sajid DaudiDirector of Investor Relations & Corporate Communications800-923-1910investors@thealkalinewaterco.com

Media

Jessica Starman888-461-2233jessica@elev8newmedia.com