Silverleaf Resorts, Inc. Opens Its First Off-Site Sales Showroom; Second Sales Showroom Scheduled to Open in August 2006
21 3์ 2006 - 10:30PM
Business Wire
Silverleaf Resorts, Inc. (AMEX:SVL) today announced it has opened
its first off-site sales showroom. This facility is centrally
located in the Dallas/Fort Worth Metroplex in Irving, Texas.
Silverleaf President Sharon K. Brayfield commented, "We have
received a very positive initial response to the opening of our
Dallas/Fort Worth off-site sales showroom. Our sales have been
historically conducted primarily through the on-site sales centers
located at our resorts. This process required potential new members
to visit one of our resorts to learn the benefits of our vacation
ownership products. Our new Dallas/Fort Worth showroom allows us to
offer new prospects in this marketplace a convenient off-site
alternative to experience the amenities each of our 13 resorts
affords without leaving their own community. We believe that we
will also see an increase in our current Friends Plus member
referral program in Dallas/Fort Worth because of the access and
convenience a visit to the showroom provides." In addition to the
opening of its Dallas/Fort Worth sales showroom, Silverleaf
announced plans to open a second off-site sales showroom in
Lombard, Illinois, a suburb of Chicago. The anticipated opening for
this showroom is August 2006. Silverleaf has been serving the
Illinois market since 1998, when its Fox River Resort was opened 75
miles west of Chicago. "By placing our second off-site sales
showroom in Chicago, we can more efficiently expose the greater
Chicago market -- with a population of over 10 million -- to the
quality and services of our vacation resorts," Ms. Brayfield noted.
The sales showrooms in Dallas/Fort Worth and Chicago will each be
operated under the name of "Silverleaf Vacation Store." Each will
offer prospective members an interactive experience of Silverleaf's
resorts, including a photo gallery and film presentation profiling
each of Silverleaf's 13 current resorts. The two showrooms, which
range from 15,000 to 16,000 square feet in size are estimated to
cost approximately $1.2 million each to construct and will each
employ approximately 30 to 40 sales personnel. Ms. Brayfield said,
"We view off-site sales showrooms as a key part of our strategic
growth plan for the future. According to our projections, following
an initial start-up period each showroom can generate between $10
million to $12 million in annual sales to new members." Based in
Dallas, Texas, Silverleaf Resorts, Inc. currently owns and operates
13 timeshare resorts in various stages of development. Silverleaf
resorts offer a wide array of country club-like amenities, such as
golf, swimming, horseback riding, boating, and many organized
activities for children and adults. This release contains certain
forward-looking statements that involve risks and uncertainties and
actual results may differ materially from those anticipated. The
Company is subject to specific risks associated with the timeshare
industry, the regulatory environment, and various economic factors.
These risks and others are more fully discussed under the heading
"Risk Factors" in the Company's reports filed with the Securities
and Exchange Commission, including the Company's 2005 Annual Report
on Form 10-K (pages 22 through 30 thereof) filed on March 17, 2006.
Silverleaf Resorts (AMEX:SVL)
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Silverleaf Resorts (AMEX:SVL)
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