Marketron Wins Multi-Year Group Contract From Bahakel
19 12월 2006 - 10:00PM
PR Newswire (US)
Leading Television Group Selects Marketron TV Sales for All Six
Stations BURLINGAME, Calif., Dec. 19 /PRNewswire/ -- Marketron
International today announced that it has won a multi-year contract
to provide television research and sales solutions to all Bahakel
Communications television stations. Bahakel cited Marketron's
industry leading technology, hosting platform and outstanding
customer service as key factors in its decision to extend its
relationship. Bahakel owns six television stations in the
southeastern United States, all of which use Marketron's software
to research, negotiate, manage and post advertising schedules.
"Renewing our Marketron TV Sales contract was an easy decision,"
said Jim Babb, Executive Vice President/TV at Bahakel. "We
consistently get great service, great software and great results
from Marketron. We're very excited by what we've seen of the
forthcoming version of TV Sales; it adds lots of fantastic new
features, is easy to use, provides the functionality we want, and
we can count on its reliability." Bahakel will utilize Marketron's
hosting platform, which was launched in 2000 and currently serves
more than 40 broadcast groups and 6,500 individual subscribers.
Marketron Hosting provides anytime, anywhere access to inventory
management applications and data, enabling staff to work
productively from any computer with an Internet connection.
Implementations are fast and easy as there is no proprietary
desktop software to install or update. Marketron Hosting's
enterprise-grade protections include best-in-class system hardware,
expert IT maintenance, top-shelf data security and disaster
recovery. Bahakel will save on hardware costs as Marketron's
hosting center bears the data processing and storage burdens,
eliminating the need for station desktop and server upgrades. "I'm
thrilled that Bahakel is continuing their relationship with
Marketron for all of their television stations," said Dan Havens,
Vice President of Sales for Marketron International. "No other TV
Sales solution today can match Marketron's industry leading
functionality, reliability and ease of use. Our new
avails/proposals system, Flight Plan Series 7, will clearly exceed
the Bahakel requirements for years to come. We are pleased to have
earned their confidence and look forward to delivering additional
revenue and business benefits to the entire group." As the largest
provider of television research and sales software in the US,
Marketron continues to deliver the best selling sales, research and
proposal software to TV stations of all sizes. The company's fully
integrated suite of Sales, Traffic and Business Intelligence
solutions reduces redundant tasks and provides electronic workflow
between departments. Marketron systems are designed to help
broadcasters monetize and manage their inventory across multiple
channels, stations and media. About Marketron International
Marketron International is a leading provider of broadcast
management solutions for the Radio, TV and Cable industries.
Marketron's fully integrated suite of sales, traffic, finance and
business intelligence solutions automates workflow from proposal to
billing, enabling groups to optimize inventory and increase
revenues. Today, 1,600 broadcasters in North America license
Marketron solutions. Marketron International is headquartered in
Burlingame, Calif., with five offices across North America. The
company is privately held and its investors include Darwin Group,
Internet Capital Group, Pisces Group and Rosewood Capital. For more
information, please visit http://www.marketron.com/. DATASOURCE:
Marketron International CONTACT: Lauren Carpenter, +1-650-548-2230,
or Mobile, +1-415-816-5419, or Web site: http://www.marketron.com/
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