Journal Broadcast Group Renews Marketron TV Sales Contract
06 2월 2006 - 10:00PM
PR Newswire (US)
Marketron to Deliver Sales, Research and Proposal Solutions to All
Journal Broadcast Group Television Stations BURLINGAME, Calif.,
Feb. 6 /PRNewswire/ -- Marketron International today announced that
Journal Broadcast Group has renewed its Marketron TV Sales contract
for all of its television stations. The group's research and sales
teams will research, negotiate, manage and post advertising
schedules with Marketron's software. "Journal joins the vast
majority of Marketron TV Sales clients who are renewing their
commitment," said Barry Bates, Vice President of Sales for
Marketron International. "No other TV Sales solution today can
match Marketron's industry leading functionality, reliability and
ease of use. We are focused on delivering the best sales tools for
tomorrow and have a series of product enhancements in the pipeline
that will raise the bar for the entire industry." Marketron
provides the best selling sales, research and proposal software for
TV stations of all sizes. The company's fully integrated suite of
Sales, Traffic and Business Intelligence solutions reduces
redundant tasks and provides electronic workflow between
departments. Marketron systems are designed to help broadcasters
monetize and manage their inventory across multiple channels,
stations and media. Marketron offers the industry's only true
enterprise-class solution capable of centralizing all of a large
group's sales and inventory data in a single system and database.
This enables account executives to easily execute and optimize
cross-channel sales and promotions. Advertising can be sold and
invoiced once, but multi-casted across any number of stations or
channels. Executives are able to drill into consolidated sales and
inventory data on demand. About Marketron International Marketron
International is a leading provider of broadcast management
solutions for the Radio, TV and Cable industries. Marketron's fully
integrated suite of Sales, Traffic, Finance and Business
Intelligence solutions automates workflow from proposal to billing,
enabling groups to optimize inventory and increase revenues. Today,
1,600 broadcasters in North America license Marketron solutions.
Marketron International is headquartered in Burlingame, Calif.,
with five offices across North America. The company is privately
held and its investors include Darwin Group, Internet Capital
Group, Pisces Group and Rosewood Capital. For more information,
please visit http://www.marketron.com/. About Journal Broadcast
Group Journal Broadcast Group owns and operates 37 radio stations
and nine television stations in 12 states and operates two
television stations under local marketing agreements. The broadcast
business of Journal Communications Inc., Journal Broadcast Group is
headquartered in Milwaukee. Journal Communications (NYSE:JRN) is a
diversified media and communications company with operations in
publishing, broadcasting, telecommunications and printing services.
Forward-looking Statements This press release contains certain
forward-looking statements related to Journal Broadcast Group's
businesses that are based on its current expectations.
Forward-looking statements are subject to certain risks, trends and
uncertainties, including changes in advertising demand and other
economic conditions that could cause actual results to differ
materially from the expectations expressed in forward-looking
statements. All forward-looking statements should be evaluated with
the understanding of their inherent uncertainty. Journal Broadcast
Group's written policy on forward-looking statements can be found
on page 1 of Journal Communications' most recent Annual Report on
Form 10-K filed with the Securities and Exchange Commission.
DATASOURCE: Marketron International CONTACT: Lauren Carpenter of
Marketron International, office +1-650-548-2230, or mobile
+1-415-816-5419, or Web site: http://www.marketron.com/
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