Fixed asset investments (see note 7) are valued at fair value. For quoted securities included in current asset non-qualifying investments, this is bid price. In respect of unquoted investments, these are fair valued in accordance with the International Private Equity and Venture Capital Valuation Guidelines. The fair value of all other financial assets and liabilities is represented by their carrying value on the Balance Sheet.

Fair Value Hierarchy

 
                                                          2010      2009 
                                                       GBP'000   GBP'000 
----------------------------------------------------  --------  -------- 
Listed money market instruments (note 10)   Level 1      1,717     2,598 
Unquoted investments (note 7)               Level 3      6,521     6,242 
------------------------------------------  --------  --------  -------- 
                                                         8,238     8,840 
 ---------------------------------------------------  --------  -------- 
 

The level 3 investments include net fair value gains of GBP279k in the current year (2009: GBP287k), as disclosed in note 7.

In accordance with Financial Reporting Standard 29 'Financial Instruments: Disclosures', the above table provides an analysis of these investments based on the fair value hierarchy described below which reflects the reliability and significance of the information used to measure their fair value:

-- Level 1 - investments with quoted prices in active markets;

-- Level 2 - investments whose fair value is based directly on observable market prices or is indirectly drawn from observable market prices; and

-- Level 3 - investments whose fair value is determined using a valuation technique based on assumptions that are not supported by observable current market prices or are not based on observable market data.

The valuation techniques used by the Company are explained in note 1 on accounting policies.

The Company's investing activities expose it to various types of risk that are associated with the financial instruments and markets in which it invests. The most important types of financial risk to which the Company is exposed are:

-- Market risk;

-- Interest rate risk;

-- Credit risk; and

-- Liquidity risk.

The nature and extent of the financial instruments outstanding at the Balance Sheet date and the risk management policies employed by the Company are discussed below:

a) Market Risk

Market risk embodies the potential for both losses and gains and includes interest rate risk and price risk.

The Company's strategy on the management of investment risk is driven by the Company's investment objective. Investments in unquoted companies, by their nature, involve a higher degree of risk than investments in larger "blue chip" companies.

The risk of loss in value is managed through careful selection in accordance with a formalised investment decision process, with each investment proposal evaluated by the Investment Committee as part of the due diligence stage. The Company's investment policy can be found in the Business Review. The risk is also managed through continuous monitoring of the performance of investments and changes in their risk profile.

b) Interest Rate Risk

Some of the Company's financial assets are interest bearing, all of which are at floating rates. As a result, the Company has exposure to interest rate risk due to fluctuations in the prevailing levels of market interest rate.

When the Company retains cash balances, the majority of cash is held within interest bearing money market open ended investment companies (OEICs). This is the Non-Qualifying Investments amount on the Balance Sheet being GBP1,717k (2009: GBP2,598k). The benchmark rate which determines the interest payments received on interest bearing cash balances and debt investments in unquoted companies is the bank base rate which was 0.5% as at 31 December 2010 (31 December 2009: 0.5%).

The following table illustrates the sensitivity of the impact on ordinary activities for the year before taxation and total equity to a change in interest rates of 50 basis points, with effect from the beginning of the year. These changes are considered to be reasonably possible based on observation of current market conditions. The calculations are based on the Company's Non-qualifying investments held at each balance sheet date. All other variables are held constant.

 
                                         31 December 2010     31 December 2009 
                                                 GBP '000             GBP '000 
                                      +/- 50 basis points  +/- 50 basis points 
Impact on profit/(loss) on ordinary 
activities for the year 
before taxation and total equity                        9                   14 
------------------------------------  -------------------  ------------------- 
 

c) Credit Risk

Credit risk is the risk that counterparty to a financial instrument will fail to discharge an obligation or commitment that it has entered into with the Company.

Whilst the Company is exposed to credit risk due to its GBP4,484k (2009: GBP4,168k) unsecured loan note instruments, this risk is mitigated by the Company requiring that minimum royalty arrangements are in place prior to the investment as set out in the Company's investment policy. In addition, and in accordance with the Company's monitoring procedure, the Manager closely monitors progress (including financial expenditure) against the Investee Companies' agreed business plans.

The GBP4,484k (2009: GBP4,168k) unsecured loan notes are the contractually agreed 70% of initial investments.

d) Liquidity Risk

The Company's financial instruments include equity and debt investments in unquoted companies, which are not traded in an organised public market and which generally may be illiquid. As a result, the Company may not be able to liquidate quickly some of its investment in these instruments at an amount close to fair value.

The Company maintains sufficient reserves of cash and readily realisable marketable securities to meet its liquidity requirements at all times. No numerical disclosures have been provided in respect of liquidity risk as this is not considered to be material.

16. Contingencies, Guarantees and Financial Commitments

There is currently interest income accruing on the unsecured loan note instruments at a rate of 4.5% (2009: 1.5%, amended to 4.5% in April 2010), being 4% over the bank base rate which was 0.5% as at 31 December 2010 (2009: 0.5%), totalling GBP137k (2009: GBP47k). The repayment of this interest is not deemed recoverable based on current profits being derived by the Investee Companies, which currently can not be determined with any certainty, therefore the Directors have not recognised it in the financial statements.

17. Related Party Transactions

a) Ingenious Ventures Limited was the investment manager until 28 February 2008, when the investment management agreement was novated to Ingenious Asset Management Limited, and Ingenious Ventures became a trading division of Ingenious Asset Management Limited. Patrick McKenna is a director of Ingenious Asset Management Limited and was a director of Ingenious Ventures Limited until 1 June 2009, which are subsidiaries within the Ingenious Media Holdings plc group of companies (the Ingenious Group), which is controlled by Patrick McKenna. Ingenious Ventures (the Manager), as per the management agreement, receives a management fee of 0.5% of the net asset value payable quarterly in advance. This amounted to GBP172k as at 31 December 2010 (2009: GBP178k). The Manager also charges an administration fee of GBP19k (2009:GBP18k) per annum and irrecoverable VAT.

b) The funds invested in OEICs are managed by the Asset Management division of Ingenious Asset Management Limited, a company of which Patrick McKenna is a director. Ingenious Asset Management Limited is a subsidiary of the Ingenious Group, which is controlled by Patrick McKenna. There is no fee associated with this transaction.

c) Patrick McKenna is a director and a shareholder of Ingenious Live VCT 1 plc. In January 2010, the Company made a further investment of GBP74,000 into an existing company, Into the Groove Limited, to co-promote 80's Rewind bringing its total investment to GBP346,348 for 13.97% of the equity. Ingenious Live VCT 1 plc also invested GBP74,000k bringing its total investment to GBP346,348 for 13.97% of the equity of Into the Groove Limited.

d) Patrick McKenna is a director and a shareholder of Ingenious Live VCT 1 plc. In January 2010, an existing company, IR Productions Limited, which co-promotes a music festival at Powderham Castle, repaid GBP74,000 of unsecured loan notes to the Company. This reduced the Company's total investment to GBP328,350 while retaining 24.95% of the equity. IR Productions Limited also repaid GBP74,000 of unsecured loan notes to Ingenious Live VCT 1 plc reducing its total investment to GBP328,350 while retaining 24.95% of the equity.

During the period the Company has entered into transactions with the above-mentioned related parties in the normal course of business and on an arm's length basis:

 
                                    2010       2010            2009       2009 
                             Expenditure    Amounts     Expenditure    Amounts 
                                    paid        due            paid        due 
 Entity             Note         GBP'000    GBP'000         GBP'000    GBP'000 
-----------------  ------  -------------  ---------  --------------  --------- 
 Ingenious Asset Management Limited 
 Investment 
  management fee      a              172          -             178          - 
 Administration 
  fee                 a               19          -              18          - 
 Irrecoverable 
  VAT                 a                1          2               8          3 
-----------------  ------  -------------  ---------  --------------  --------- 
 

Transactions Between Related Parties

Ingenious 2 (LSE:ILV2)
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