TIDMESG

RNS Number : 0738B

eServGlobal Limited

11 February 2011

HomeSend - new agreement signed.

Paris: 11 February 2011

eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms software vendor specializing in Mobile Money and Value-Added Services (VAS), today announces an agreement for the HomeSend remittance platform between Belgacom International Carrier Services (BICS) and MTN Ghana (MTN).

The agreement provides for MTN Mobile Money customers in Ghana to receive funds to their mobile phone via the HomeSend Remittance Hub. MTN will follow the launch closely with a view to bringing it to MTN's other operations later.

This new agreement provides increased choice and convenience for Ghanaians living or working overseas, starting with the UK and Belgium, when sending money home to their families and friends in Ghana.

According to Informa Telecoms & Media by 2013 the global international mobile money transfer gross transaction value is expected to reach $47.9 billion. Moreover, the Bank of Ghana states that international remittances received by private individuals in Ghana amount to more than $1.2 billion annually.

The agreement with MTN Ghana is of particular significance, as they are the first member of a major operator group to join the hub.

The HomeSend mobile remittance hub is based on eServGlobal's technology and offered through BICS (Belgacom International Carrier Services). It is operated by both companies on a commission-based revenue share model. HomeSend, which benefits from a first mover advantage, is the only mobile-centric international remittance hub endorsed by the GSMA.

With existing remittance corridors operating between countries such as The UK, the Philippines, Belgium and Morocco, HomeSend allows subscribers to transfer any type of funds, such as airtime and cash, using only their mobile phone. Various fund sources can be used such as eWallets, bank accounts and credit cards. HomeSend transfer fees are also significantly less than those of traditional international remittance avenues.

"HomeSend has been developed with the specific objective of providing the world's 200 million international migrant workers with access to a cost-effective and easy-to-use mobile money transfer service," said Craig Halliday, CEO, eServGlobal, "We are proud to be developing innovative technologies that will fundamentally change the way that these people can send their money around the world."

The BICS and MTN release is attached to this announcement.

About eServGlobal

eServGlobal specializes in Mobile Money solutions and Value-Added Services (VAS), to help Telco Service Providers increase their revenue and gain and maintain customer ownership.

eServGlobal invests heavily in product development, using carrier-grade, next-generation technology aligned with the requirements of more than 60 customers in over 45 countries. For 24 years, mobile, fixed, Internet and multiplay telco providers have used our capabilities to lead and innovate in their local markets, leveraging their core assets and their trusted agent and subscriber relationships.

With 13 offices globally, eServGlobal provides full "end-to-end" and "any account to any account" Mobile Financial Services and International Money Transfers.

Our Value Added Services in promotions, loyalty, messaging, and multiplay are focused around the transaction and enable service providers to engage with the subscriber in a personalized and dynamic manner.

To reduce time-to market and manage exposure to CAPEX, we now offer multiple licensing alternatives, including SaaS-based flexible, revenue-share pricing.

eServGlobal is listed on the Australian Securities Exchange (ESV) and the London Stock Exchange AIM (ESG). More information at: www.eservglobal.com

About HomeSend

Developed by eServGlobal and operated by BICS, the HomeSend service is the first mobile centric global hubbing service for international remittance, airtime exchange and roaming recharge to be endorsed by the GSMA. For more information on HomeSend, please see www.homesend.com.

For further information, please contact:

 
 eServGlobal                           www.eservglobal.com 
 Alison Cheek, Communication Manager   T: +33 6 87 96 77 46 
  alison.cheek@eservglobal.com          F: +33 1 46 12 77 49 
 
 
 
 

PRESS RELEASE: MTN AND BICS LAUNCH MOBILE REMITTANCE SERVICE TO GHANA

Johannesburg, South Africa - Accra, Ghana - Brussels, Belgium - 11. February 2011

MTN and BICS have announced today that they will launch International Remittances services with MTN Ghana, utilizing HomeSend, a mobile centric remittance hub operated by BICS and powered by its technology partner eServGlobal.

"To start with Ghanaians living in the UK and Belgium can remit funds cost-effectively and instantly to the mobile phones of their family or friends who are MTN Mobile Money customers in Ghana, via HomeSend" said Bruno Akpaka, GM Mobile Money, MTN Ghana. More countries are expected to be added soon.

International remittances have already become a significant portion of mobile payments, allowing subscribers to easily and quickly transfer money internationally using their mobile phones, and the market is continuing to grow as it allows access to unbanked populations. According to Informa Telecoms & Media, by 2013, the global international MMT (mobile money transfer) gross transaction value is expected to reach $47.9 billion. Moreover, the Bank of Ghana states that remittances received by private individuals in Ghana amount to more than $1.2 billion annually.

HomeSend is BICS' leading international remittance solution, and the only mobile-centric international remittance hub endorsed by the GSMA. It allows subscribers to transfer any type of funds, such as airtime and cash, using only their mobile phone. Various fund sources can be used, such as eWallets, bank accounts and credit cards. HomeSend transfer fees are also significantly less than those of traditional international remittance avenues.

Pieter Verkade, Executive Mobile Money for MTN Group said "In line with our ambition to bring new services to our customers through Mobile Money we are happy to see the start of international remittance with HomeSend in Ghana, we will follow the launch closely with a view of bringing it to our other operations later."

Frederic Schepens, SVP Mobile Financial Services at BICS said "We are proud to work with MTN Ghana as the first of the MTN Group companies to benefit from the HomeSend service, and look forward to expanding the number of active mobile remittance corridors across other key African markets during 2011."

About MTN Group

Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN." As of 30 September 2010, MTN recorded 134.4 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.

About BICS

BICS delivers best in class global solutions for Voice, Messaging, Roaming, Connectivity and Mobile Financial Services to hundreds of telecommunication providers around the world. With our passionate and creative teams located in Brussels, Bern, Monaco, Dubai, Singapore and New York, we continuously strive to provide our customers with the highest levels of quality, reliability and interoperability that enable them to maximise end-user value. Our innovative approach is visible through our place at the forefront of the market consolidation and technology advancement. We are a joint venture of Belgacom, Swisscom and MTN, and have rolled out transformative Next Generation Networks (NGN). This together with our continued focus on Value Added Services for Mobile Operators and our growth strategy has enabled us to reach a world-leading position both on the International Voice and Mobile Data markets.

About HomeSend

The HomeSend service, based on eServGlobal's technology, is the first mobile centric global hubbing service for international remittance, airtime exchange and roaming recharge, endorsed by the GSM Association. For more information on HomeSend, please see www.homesend.com.

For further information, please contact:

 
 BICS                          MTN 
  Catherine Bals, Director      Pearl Majola 
  Marketing & Communications    +27 832 12 24 59 
  +32 473 92 28 10 
 

Source of Informa Telecoms & Media figure:

-- John Darnbrough, P263, Mobile Payments and Banking, Informa Telecoms & Media, 2009, ISBN: 978 1843 117 933

Source of Bank of Ghana figure:

-- IAMTN electronic newsletter, 1st October 2010.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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