Holding in NicoBloc plc

RNS Number:0205R
Capital Ideas PLC
28 March 2008



                               Capital Ideas plc
                       (the "Company" or "Capital Ideas")

                            Holding in NicoBloc plc





The board of Capital Ideas, an AIM quoted investment company, is pleased to
announce that on 28 March 2008, in consideration of the Company providing
certain services to NicoBloc plc ("NicoBloc"), it was issued 75,010,114 ordinary
shares of 0.1p each in NicoBloc ("NicoBloc Shares") in lieu of arrangement fees.
The services provided to NicoBloc by Capital Ideas related to the provision of
corporate advice in connection with NicoBloc's re-structuring and preparation
for the proposed future admission of its entire issued share capital to trading
on AIM.



Following the issue of these NicoBloc Shares, Capital Ideas holds a total of
75,010,114 NicoBloc Shares, representing 5% of NicoBloc's issued share capital.
The NicoBloc Shares were issued to Capital Ideas at 0.66 pence each
(approximately �495,000 in aggregate).  The NicoBloc Shares are not quoted on
any market and their issue price should not be assumed to be representative of
their true value or of the price at which they may be able to be sold.



NicoBloc has developed and manufactures a fluid (the "NicoBloc Fluid") aimed at
helping people give up smoking.  The NicoBloc Fluid is applied to the tips of
cigarettes and is intended to help people gradually reduce the number of
cigarettes that they smoke with a view to them eventually giving up.



Developed over 17 years and made from natural products, the NicoBloc Fluid
reduces cigarette tar intake by up to 99 per cent. and nicotine intake by up to
98 per cent.  It aims to wean a "20 a day" smoker off cigarettes over a six week
period whilst allowing that smoker to continue to smoke cigarettes during that
period.  The NicoBloc Fluid is designed to be used on each individual cigarette
smoked during that period.



Demand has been established for NicoBloc's product with sales of over �3.7
million having been achieved to date.  It also agreed terms with a major UK
distributor to distribute its product to certain UK supermarkets and chemist
chains.



Capital Ideas Chairman, Renwick Haddow, said:



"We have been keen to enter the smoking cessation market.  The recent bans on
smoking in public spaces in many countries in Europe are expected to increase
the non-smoking market significantly."



"NicoBloc provides us with a good exposure to this market.  It has the potential
to be an international brand with intellectual property rights which, in our
opinion, make the business very valuable."



                                     -ends-



For further information:


Renwick Haddow              Capital Ideas plc                   020 7329 4000

Dan Bate                    WH Ireland Limited                  0161 832 2174

Ian Callaway                SVS Securities plc                  020 7638 5600






                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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