Salon City, Inc. Unveils Multi-Tiered, Two-Year Plan for Expanding Revenues
09 11월 2009 - 11:10PM
Marketwired
Ewire -- Salon City, Inc.'s (PINKSHEETS: SALN) president and CEO
Steven Casciola announced that the company is planning the next
stage of its media and network initiatives for 2010/11 designed to
expand the company's various revenue sectors.
Mr. Casciola noted in his recent conference call to shareholders
that "SCI has the potential and is poised to become the number-one
media company in branding the professional salon industry to the
public. To facilitate that objective, we intend to begin unfolding
a multi-faceted media platform that includes content creation,
publishing, online, digital and new educational programs directed
to top salons in the United States who are selected to become
participating members of our emerging network. The testing phase
has already begun with key HOT 100 Salons beginning to retail our
media. We will continue growing this network organically, one salon
at a time, to assure that we have the very best involved and
committed to our programs."
In the testing phase, Salon City, Inc.'s branding model relies
on a proprietary mix of media and marketing, each element
synergistically reinforcing the other. Within this model, the
company can generate revenue in multiple ways, including:
advertising, sponsorships, membership fees, media sales and product
and event sales.
Projected revenue can be further driven by the benefit to
manufacturers, distributors and salons participating in SCI's media
initiatives (magazines, television, and Internet) and local and
national events (both consumer and industry).
Additional income can be derived through the ability of selected
salons and distributors to benefit from inclusion within the "Salon
City" HOT 100 Salons in America" and other Company licensed brand
names. Also, a myriad of special services are being considered to
provide to Salon City members.
Casciola explained that these are important steps as the company
re-builds a foundation to be a leader in branding beauty
entertainment to a growing professional and consumer audience.
For more information on the Company, please visit the Company's
website at http://www.saloncity.com.
To be added to Salon City's investor e-mail list, e-mail SCI's
Investors Relations Department at info@saloncity.com.
ABOUT SALON CITY, INC.
Salon City, Inc., is an emerging public media company, lifestyle
brand and independent marketing network for products, distribution
and services. Salon City was the first to brand the genre, 'Beauty
Entertainment.' It publishes its flagship consumer publication,
Salon City magazine, Beauty Entertainment magazine, Beautymaker Net
News, and produces the award-winning web show, Hollywood
CeleBeauty, online media, licensed events and awards shows. For
more on Salon City, visit http://www.saloncity.com
Certain information contained in these materials is
"forward-looking" information, such as projections, estimates, or
statements of intentions, expectations or plans. Results may differ
materially from the results contemplated in such forward-looking
information.
CONTACT: Investor Relations 310-402-2801 Email Contact Editorial
Inquiries Victoria Thomas Email Contact Media Relations
888-522-3263 Email Contact
Salon City (CE) (USOTC:SALN)
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