Amazon Intros Video App for Wii U - Analyst Blog
23 11월 2012 - 5:40PM
Zacks
The largest online retailer
Amazon.com Inc. (AMZN) has recently introduced an
Instant Video app for Nintendo’s (NTDOY) Wii U
home console.
The app will enable Wii U owners to
buy, rent and stream more than 140,000 movies and TV episodes from
Amazon’s Instant Video Store. Moreover, Amazon Prime customers can
enjoy more than 30,000 movies and TV episodes for free.
The Instant Video app will be
located in the Wii U eShop. Console owners can search and browse
their favorite movies and TV shows with the help of the Wii U’s
6.2-inch touch screen GamePad controller.
Wii U is Nintendo’s first console
upgrade in six years since the release of Wii. In addition, a
seventh-generation console, Wii U is Nintendo’s first offering with
HD graphics. The earlier version, Wii, competed against other
gaming console manufacturers such as Microsoft's
(MSFT) Xbox 360 and Sony's (SNE) PlayStation.
Until September 2012, 97.18 million units of Wiis were shipped
worldwide, followed by 70.2 million PlayStations and 70.0 million
Xboxs.
Amazon’s unique offering may entice
gamers, as they can watch their favorite movies and TV shows while
playing games on the console. This app is expected to be well
received by both parents and kids as they can watch family-friendly
programs. This will allow the viewers multiple screening options
for viewing their favorite shows from Amazon.
An Amazon app in a gaming console
is a smart marketing strategy by the e-commerce giant. The
strategic partnership may open up new and exciting screening
devices where people will get more chance to buy or maybe rent what
they want to see while playing and enjoying their games. Nintendo
launched the gaming console just before the holiday season. Thus,
Amazon can largely benefit as demand usually goes up during the
holiday season.
A study by IDC suggests that there
will be 257 million active gaming consoles worldwide by 2015.
Banking on the higher demand for gaming consoles, Amazon may have
an opportunity to expand further via these kinds of partnerships in
the future.
Amazon’s third quarter revenue was
$13.81 billion, up 7.6% sequentially and 26.9% from the year-ago
quarter. This was better than management expectations and more or
less in line with the Zacks Consensus Estimates. Excluding
unfavorable currency impact, revenue increased 30.0% year over
year.
Currently, Amazon has a Zacks #4
Rank, which implies a Sell rating. Nintendo and Sony carry a Zacks
#2 Rank, implying a Buy rating in the short term. Microsoft carries
a Zacks #3 Rank, implying a short-term Hold rating.
AMAZON.COM INC (AMZN): Free Stock Analysis Report
MICROSOFT CORP (MSFT): Free Stock Analysis Report
(NTDOY): ETF Research Reports
SONY CORP ADR (SNE): Free Stock Analysis Report
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