PARIS, Dec. 9, 2013 /PRNewswire/ -- JCDecaux SA
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announced today that it has been awarded an 8-year
concession starting January 1st,
2014, to provide interior and exterior advertising and
sponsorship services at Boston Logan International Airport.
The new advertising program will feature an array of digital
products including a network of digital displays, high definition
video walls, and interactive directories in the baggage claim and
concourse areas.
With almost 30 million annual passengers, Logan is the 19th
busiest U.S. airport, serving 76 domestic destinations nonstop and
36 international cities, including capital cities such as
Tokyo, London, Frankfurt and Paris. It is also the main
port of entry to the Boston DMA, the seventh largest in
the United States, where JCDecaux
has been successfully operating the street furniture concession
contract since 2001.
Jean-Francois Decaux, Chairman
of the Executive Board and co-Chief Executive Officer of
JCDecaux, said: "Boston Logan International Airport is a
natural addition to our portfolio of major airports alongside the
important Northeast corridor. We can now deliver the same
quality programs to our advertising clients from Washington DC to Baltimore, New
York and Boston, giving
them a unique access to business and government decision makers
with a brand new, state-of-the-art advertising program."
Key Figures for the Group
- 2012 revenues: €2,623m; Revenues for the
first nine months of 2013: €1,895.1m
- JCDecaux is listed on the Eurolist of Euronext Paris
and is part of the Euronext 100 index
- No.1 worldwide in street furniture (434,700
advertising panels)
- No.1 worldwide in transport advertising with more than
150 airports and more than 280 contracts in metros, buses, trains
and tramways (358,100 advertising panels)
- No.1 in Europe for
billboards (199,600 advertising panels)
- No.1 in outdoor advertising in the Asia-Pacific region (205,000 advertising
panels)
- No.1 worldwide for self-service bicycle
hire
- 1,002,800 advertising panels in more than 55
countries
- Present in 3,700 cities with more than 10,000
inhabitants
- 10,484 employees
SOURCE JCDecaux SA
