ATLANTA, Sept. 11, 2011 /PRNewswire/ -- Novelis, the
world's largest producer of rolled aluminum, today announced the
opening of a new office in the Shanghai World Financial Center to
expand the company's presence in Asia. To lead the company's business
development in China, Novelis has
appointed James Liu as Managing
Director, Novelis China, and Director, Sales and Marketing,
Automotive Asia.
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Liu will lead Novelis' expansion plans in China in alignment with the company's long
term growth strategy for Asia.
In his sales and marketing role, Liu will drive the execution
of major automotive growth opportunities for Novelis in
China and Korea. He joins Novelis
from Alcoa China Rolled Products Group, where he served as Vice
President and Managing Director, Alcoa International (Asia) Limited. In this role, Liu was
responsible for commercial activities including strategic planning,
sales, marketing, customer technical service, sales administration
and trade compliance. Prior to Alcoa, Liu was President of Lysaght
China for BHP Steel China.
"Aluminum has been growing at a much faster pace than other
comparable materials," said Philip
Martens, President and CEO of Novelis. "As global
urbanization and income continues to accelerate in Asia, and particularly China, the flat rolled aluminum market is
expected to double in size there by 2020. The opening of our
Shanghai office is an important
step for Novelis to further capitalize on this significant
opportunity. With an expansion underway in Korea, combined with our
move into China, we can better
serve rapidly growing consumer demand in Asia for high-margin
can, automotive and specialty products."
The company is currently investing approximately $400 million to expand its aluminum rolling and
recycling operations in South
Korea in response to the growing demand for its products in
Asia and the Middle East. The rolling expansion, which will
include investments in both hot rolling and cold rolling
operations, will increase Novelis' aluminum sheet capacity in
Asia to one million metric tons
annually. Novelis operates an Asian regional head office in
Seoul, South Korea, leading
operations and sales for its three manufacturing facilities in
South Korea and Malaysia.
About Novelis
Novelis Inc. is the global leader in aluminum rolled products
and aluminum can recycling. The Company operates in 11
countries, has nearly 11,000 employees and reported revenue of
$10.6 billion in fiscal year 2011.
Novelis supplies premium aluminum sheet and foil products to
automotive, transportation, packaging, construction, industrial,
electronics and printing markets throughout North America, Europe, Asia,
and South America. Novelis
is a subsidiary of Hindalco Industries Limited (BSE: HINDALCO), one
of Asia's largest integrated
producers of aluminum and a leading copper producer. Hindalco
is a flagship company of the Aditya Birla Group, a multinational
conglomerate based in Mumbai,
India. For more information, please visit
www.novelis.com.
SOURCE Novelis Inc.
