Exclusive Lightspeed Data Shows How Bars and Restaurants can Seize on Thanksgiving Eve Trend ‘Drinksgiving’ to Drive Major Sales
21 11월 2023 - 12:05AM
Lightspeed Commerce Inc. (NYSE | TSX: LSPD) published a new
report sharing insights on the potential sales boost available to
American bars and restaurants who open on Thanksgiving
Eve—otherwise known as ‘Drinksgiving.’ With Advanced Insights built
directly into the Lightspeed Restaurant platform, the company is in
a prime position to turn everyday data into actionable steps that
help restaurants accelerate growth, provide the best customer
experiences and become a go-to destination in their space.The data,
which is based on a sample of thousands of restaurants and bars
powered by Lightspeed across the U.S., shows that business owners
who are keen to increase their competitive edge should stock up on
liquor, comfort foods and staffing levels for November 22, 2023
a.k.a. Drinksgiving—one of the biggest nights of the year for bars.
Highlights include:
- Last year, liquor orders grew by 156% compared to the previous
Wednesday. And “beer before wine” is more than an expression—beer
sales went up by 85%, cocktail orders surged by 69% and wine saw a
small bump at 6%
- Tequila sales in the Midwest in particular skyrocket on
Drinksgiving, with sales of tequila increasing by 864%, compared to
246% on the West Coast. Meanwhile, in the Northeast their love of
vodka proves strong, with a +427% increase in sales on Thanksgiving
Eve.
Kitchens across the U.S. should also prep for a surge, with
Lightspeed’s Advanced Insights data showing that:
- The number of takeout orders increased by 21% on Thanksgiving
Eve compared to the previous Wednesday, with a 16% increase for
dine-in orders.
- And for restaurants considering staying open on Thanksgiving
Day itself, the data shows it can be lucrative. Restaurants who
were open on the holiday saw a 36% increase in the number of
transactions and 109% increase in total sales compared to the
previous Thursday. Dine-in tip percentages for restaurants that
stay open on Thanksgiving hold steady at around 18%.
Peter Dougherty, General Manager of Hospitality at Lightspeed
Commerce, points out that beyond encouraging businesses to prep for
Thanksgiving Eve, the data also debunks the industry myth that
patrons who dine out on Thanksgiving Day are bad tippers. “This
echoes what we’ve seen in the industry overall—that people are
tipping their waitstaff more than in previous years,” notes
Dougherty. “Added to the relative increase in sales, Thanksgiving
could prove to be a profitable day for both servers and
restaurants.” Still, Dougherty warns, given labor shortages and
retention challenges (75% jump in employee turnover year-over-year,
according to the latest Lightspeed data report), staying open on
the holiday “might not be the best for staff morale. And as we head
into December, hospitality businesses will need all hands on deck
to handle the holiday rush—especially on Saturday, December 9,
which based on last year’s numbers could be the biggest sales night
after New Year’s.” For more insights into how restaurants and bars
can jump on the Drinksgiving trend to increase sales, visit
Lightspeed’s blog. Lightspeed powers the world’s best bars
and restaurants, including: Boulod (New York), Alinea (Chicago),
Recess (Chicago), Death & Co (Los Angeles), Mace (New York),
Service Bar (Washington, DC), Collective Arts (Toronto), Joe Beef
(Montreal), Cloakroom (Montreal), David Rocco Bar Aperitivo
(Toronto), Cubitt House (London), Maybe Sammy (Sydney), Sunshine
Brewery (Gisborne) and In den Ouden Vogelstruys (Maastricht). Dive
into the transformative features of Lightspeed Restaurant on our
website, or to witness its powerful capabilities, see
lightspeedhq.com/pos/restaurant.*MethodologyLightspeed analyzed
transactions from thousands of hospitality businesses across North
America powered by Lightspeed Restaurant. The analysis included
diverse business categories such as bars, casual dining, upscale,
fine dining venues and fast-casual businesses. The analysis
compared various sales trends and menu items’ popularity between
Wednesday November 23, 2022 and the Wednesday in the previous week.
About Lightspeed Powering the businesses that are the backbone of
the global economy, Lightspeed’s one-stop commerce platform helps
merchants innovate to simplify, scale and provide exceptional
customer experiences. Our cloud commerce solution transforms and
unifies online and physical operations, multichannel sales,
expansion to new locations, global payments, financial solutions
and connection to supplier networks.Founded in Montréal, Canada in
2005, Lightspeed is dual-listed on the New York Stock Exchange and
Toronto Stock Exchange (NYSE | TSX: LSPD). With teams across North
America, Europe and Asia Pacific, the company serves retail,
hospitality and golf businesses in over 100 countries.For more
information, see lightspeedhq.com.Follow us on social media:
LinkedIn, Facebook, Instagram, YouTube, and Twitter.Forward-Looking
StatementsThis news release may include forward-looking information
and forward-looking statements within the meaning of applicable
securities laws ("forward-looking statements"). Forward-looking
statements are statements that are predictive in nature, depend
upon or refer to future events or conditions and are identified by
words such as "will", "expects", "anticipates", "intends", "plans",
"believes", "estimates" or similar expressions concerning matters
that are not historical facts. Such statements are based on current
expectations of Lightspeed's management and inherently involve
numerous risks and uncertainties, known and unknown, including
economic factors. A number of risks, uncertainties and other
factors may cause actual results to differ materially from the
forward-looking statements contained in this news release,
including, among other factors, those risk factors identified in
our most recent Management's Discussion and Analysis of Financial
Condition and Results of Operations, under "Risk Factors" in our
most recent Annual Information Form, and in our other filings with
the Canadian securities regulatory authorities and the U.S.
Securities and Exchange Commission, all of which are available
under our profiles on SEDAR at www.sedarplus.ca and on EDGAR at
www.sec.gov. Readers are cautioned to consider these and other
factors carefully when making decisions with respect to
Lightspeed's subordinate voting shares and not to place undue
reliance on forward-looking statements. Forward-looking statements
contained in this news release are not guarantees of future
performance and, while forward-looking statements are based on
certain assumptions that Lightspeed considers reasonable, actual
events and results could differ materially from those expressed or
implied by forward-looking statements made by Lightspeed. Except as
may be expressly required by applicable law, Lightspeed does not
undertake any obligation to update publicly or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.For further information: Media Contacts:
Canada: Victoria Baker, NKPR - victoriab@nkpr.net; USA: Jennifer
Fugel, Newsmaker Group- jfugel@newsmakergroup.com; Lightspeed Media
Relations - media@lightspeedhq.com; Investor Relations: Gus
Papageorgiou, Lightspeed Investor Relations -
investorrelations@lightspeedhq.com
- Exclusive Lightspeed Data
Sara Basdeo
Lightspeed Commerce Inc.
6475376271
sara.basdeo@lightspeedhq.com
Lightspeed Commerce (TSX:LSPD)
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