NASDAQ | TSX: ACB
New brand promises great product and taste.
First lineup includes flavour packed 50% THC pre-rolls and 1,000mg
vapes
EDMONTON, AB , Sept. 19,
2023 /PRNewswire/ - Aurora Cannabis (NASDAQ:
ACB) (TSX: ACB), the Canadian company opening the world to
cannabis, is launching a bold new brand, TASTY'S, to the Canadian
adult market, designed to deliver on taste, potency, and price.
Anchored by a disruptive brand identity, TASTY'S celebrates
its market arrival today in Toronto at Hall of Flowers, a premier cannabis
trade show. The TASTY'S brand is available for cannabis
enthusiasts, including buyers and budtenders, to experience and see
firsthand that TASTY'S promises to deliver highly potent weed that
tastes ridiculously good. Period.
"We could not be more excited to bring a net new brand to the
Canadian market, and especially a brand that packs the punch as
TASTY'S does and meets the rapid growth of the pre-roll segment,"
says Geoff Hoover, Senior Vice
President, Consumer at Aurora. "We leaned into valuable consumer
insights and recent market performance to develop TASTY'S, a brand
that promises the cannabis experience Canadians are seeking at a
price they can feel good about. This is what great innovation looks
like at Aurora."
TASTY'S is the newest brand to join Aurora's leading portfolio
of brands loved by Canadian cannabis consumers, including
Greybeard, San Rafael '71 and Daily Special. The brand takes a
bold approach with a disruptive look and in-store marketing that
differentiate TASTY'S as a brand that is all about flavour and
potency.
Addressing the increasing importance of the pre-roll category,
now ranked second behind the flower category and expected to
deliver further growth, TASTY'S will launch in two primary formats
– vapes and infused pre-rolls. TASTY'S 50% THC infused pre-rolls
are packed with whole milled flower infused with concentrate inputs
and enhanced with botanical terpenes in a 3 x 0.5g pack. The 510
vapes offer up to 1,000mg of THC and huge flavour enhanced by
botanical terpenes contained in a deluxe 1.2g cartridge. A
brand that's all about bold flavour, TASTY'S consumers will
experience the intensity from the likes of blue raspberry, green
apple, watermelon and more.
TASTY'S infused pre-rolls and vapes will be available at
cannabis retailers across Canada,
starting in September. For more information, visit
www.tastysweedco.com/en.
About Aurora:
Aurora is opening the world to cannabis,
serving both the medical and consumer markets. Headquartered in
Edmonton, Alberta, Aurora is a
pioneer in global cannabis, dedicated to helping people improve
their lives. The Company's adult-use brand portfolio includes
Aurora Drift, San Rafael '71, Daily Special, Whistler, Being and
Greybeard. Medical cannabis brands include MedReleaf, CanniMed,
Aurora and Whistler Medical Marijuana Co, as well as international
brands, Pedanios, Bidiol and CraftPlant. Aurora also has a
controlling interest in Bevo Farms Ltd., North America's leading supplier of propagated
agricultural plants. Driven by science and innovation, and with a
focus on high-quality cannabis products, Aurora's brands continue
to break through as industry leaders in the medical, performance,
wellness and adult recreational markets wherever they are launched.
Learn more at www.auroramj.com and follow us on Twitter and
LinkedIn.
Aurora's common shares trade on the NASDAQ and TSX under the
symbol "ACB".
Forward-looking
Information
This news release includes statements containing certain
"forward-looking information" within the meaning of applicable
securities law ("forward-looking statements"). Forward-looking
statements are frequently characterized by words such as "plan",
"continue", "expect", "project", "intend", "believe", "anticipate",
"estimate", "may", "will", "potential", "proposed" and other
similar words, or statements that certain events or conditions
"may" or "will" occur. Forward-looking statements made in this news
release include, but are not limited to, statements with respect to
the launch of the Tasty's brand into the Canadian market, including
those related to product formats, potency, flavour and availability
for consumers.
These forward-looking statements are only predictions. Forward
looking information or statements contained in this news
release have been developed based on assumptions
management considers to be reasonable. Material factors
or assumptions involved in developing forward-looking statements
include, without limitation, publicly available information from
governmental sources as well as from market research and industry
analysis and on assumptions based on data and knowledge of this
industry which the Company believes to be reasonable.
Forward-looking statements are subject to a variety of risks,
uncertainties and other factors that management believes to be
relevant and reasonable in the circumstances could cause actual
events, results, level of activity, performance, prospects,
opportunities or achievements to differ materially from those
projected in the forward-looking statements. These risks
include, but are not limited to, the ability to retain key
personnel, the ability to continue investing in infrastructure to
support growth, the ability to obtain financing on acceptable
terms, the continued quality of our products, customer experience
and retention, the development of third party government and
non-government consumer sales channels, management's
estimates of consumer demand in Canada and in jurisdictions where the Company
exports, expectations of future results and expenses, the risk
of successful integration of acquired business and operations,
management's estimation that SG&A will grow only in proportion
of revenue growth, the ability to expand and maintain distribution
capabilities, the impact of competition, the general impact of
financial market conditions, the yield from cannabis growing
operations, product demand, changes in prices of required
commodities, competition, and the possibility for changes in laws,
rules, and regulations in the industry, epidemics, pandemics or
other public health crises, including the current outbreak of
COVID-19, and other risks, uncertainties and factors set out
under the heading "Risk Factors" in the Company's annual
information form dated June 14, 2023
(the "AIF") and filed with Canadian securities regulators available
on the Company's issuer profile on SEDAR
at www.sedar.com and filed with and available on the
SEC's website at www.sec.gov. The Company cautions that
the list of risks, uncertainties and other factors described in the
AIF is not exhaustive and other factors could also adversely affect
its results. Readers are urged to consider the risks, uncertainties
and assumptions carefully in evaluating the forward-looking
statements and are cautioned not to place undue reliance on such
information. The Company is under no obligation, and expressly
disclaims any intention or obligation, to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as expressly required by
applicable securities law.
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SOURCE Aurora Cannabis Inc.
