The Western Union Company (NYSE:WU), a leader in global payment
services and new Global Partner of the UEFA Europa League, and the
Western Union Foundation, today announced they will turn every
successful pass in this season’s competition into funding to
support one day’s education for young people around the world.
Western Union and football star Patrick
Vieira unveil PASS around UEFA Europa League to deliver one million
school days. (Photo: Business Wire)
Called PASS, the initiative will be fronted by former
international football star Patrick Vieira and start during the
Group Stage of the UEFA Europa League Season 2012/13, which kicks
off on September 20 across Europe. The initiative aims to reach one
million school days over the next three seasons and builds on the
work the company has already done to support education
globally.
“Moving money for better is at the heart of what we do, and
education is one of the main reasons our customers send money,”
said Hikmet Ersek, Western Union President and CEO. “According to
UNESCO1, 71 million bright, hardworking students globally are not
enrolled in secondary or vocational education. It’s a tremendous
loss of economic and human potential, since each extra year of
school can increase an individual’s potential economic opportunity.
Through PASS, we intend to harness the power of football to build
awareness of this challenge as well as deliver on-the-ground
support that will make a difference to young people and their
communities.”
The initiative will provide teacher training and student
scholarships through nonprofit, nongovernmental organizations
(NGOs), with an initial focus on eleven countries – Brazil, China,
Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania,
Russia and Turkey.
“Where I come from, opportunities for a quality education are
rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC,
Juventus, FC Internazionale Milano, Manchester City FC and French
international player, who was born in Senegal before moving to
France at the age of eight and is currently football development
executive at Manchester City FC.
“Football was my ticket to success, but for the vast majority of
young people education is the key that allows them to become
whatever they want to be. That’s why I’m supporting this campaign.
It will benefit students, teachers and schools across the world,
particularly in places that need it most, like Senegal where I was
born,” said Vieira.
Through the UEFA Europa League’s global audience, football fans
from Africa, the Americas, Asia as well as Europe, will also be
given the chance to add to the fund during the season through a
range of online and social media mechanics.
David Taylor, CEO of UEFA Events S.A., commented:
“As well as being broadcast to fans in over 200 countries,
European football is the aspiration for many players around the
world and last season players representing 113 different countries
were involved in the UEFA Europa League. Through Western Union’s
PASS initiative, many of those players will be able to give
something back to their hometown communities beyond simply the
excitement and entertainment they create on the pitch.”
The PASS initiative will convert each successful pass completed
during each match played from the Group Stage to the final of the
2012/2013 UEFA Europa League into funds to cover one full day of
school for one student, to be allocated and distributed based on
the educational needs and costs of each identified market. This
initiative will run for the three years of Western Union’s
sponsorship of the UEFA Europa League until 2015.
To support PASS, Western Union will also be carrying out a
comprehensive marketing and communications programme that will seek
to involve its customers and UEFA Europa League fans from around
the world.
Notes to Editors:
Statistics on the global education challenge:
- For 774 million people, lack of
education is a barrier to economic inclusion – 1 in 5 adults in the
world can’t read this2
- A global need:
- EU: 1 in 5 students don’t reach
minimum skill levels to function in society3
- China: 25% of students eligible
for secondary school don’t attend; economics is a key factor4
- Australia: By 2015, there will
be a gap of 2M workers qualified in key trades5
- Sub-Saharan Africa: 73% of
students are excluded from secondary education, largely due to
cost6
- LACA: 40% of students don’t
finish secondary education; due to ‘la brecha’, or skills gap,
youth unemployment has grown more in LACA than in any other
region7
- US: 25 % of community college
students don’t enroll in classes because they can’t afford
textbooks8
- 85% of people globally say ‘creating
equal educational opportunity’ is a top concern9
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
June 30, 2012, the Western Union, Vigo and Orlandi Valuta branded
services were offered through a combined network of approximately
510,000 agent locations in 200 countries and territories. In 2011,
The Western Union Company completed 226 million
consumer-to-consumer transactions worldwide, moving $81 billion of
principal between consumers, and 425 million business payments. For
more information, visit www.westernunion.com.
About the Western Union Foundation
The Western Union Foundation is dedicated to creating a better
world, where the ability to realize dreams through economic
opportunity is not just a privilege for the few but a right for
all. With the support of The Western Union Company, its employees,
Agents, and business partners, The Western Union Foundation works
to realize this vision by supporting education and disaster relief
efforts as pathways toward a better future. Our combined social
ventures efforts make life better for individuals, families and
communities around the world. Since its inception, The Western
Union Foundation has committed more than $81.7 million in grants
and other giving to more than 2,551 nongovernmental organizations
in more than 124 countries and territories. To learn more, visit
www.westernunionfoundation.org.
About Western Union’s UEFA Europa League Sponsorship
In July 2012, Western Union announced a three year deal as the
new Global Partner and the Presenting Sponsor of the UEFA Europa
League. This sponsorship of the world’s largest club competition,
comprising 193 professional football teams from 53 countries,
provides Western Union with a unique opportunity for worldwide
brand visibility, with the competition broadcast in more than 200
countries and territories, and enjoying a global live match unique
reach of 634 million per season. Drawing upon this global reach
will allow Western Union, with its extensive network of
approximately 510,000 Agent locations in over 200 countries and
territories, to engage its customers and Agents around the world in
the excitement of the UEFA Europa League. The agreement also
provides video, digital and social media content opportunities, and
use of the UEFA Europa League brand assets. This partnership will
run through to the UEFA Europa League Final in 2015.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50406800&lang=en
1 Source: UNESCO Institute for Statistics2 Source: Global
Campaign for Education3 Source: Equity and Quality in Education:
Supporting Disadvantaged Students and School, QECD, 20124 Source:
Ford Foundation5 Source: OECD6 Source: UNESCO7 Source: IADB8
Source: US News & World Report9 Source: 2009 Global Edelman
goodpurpose Study
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