SALT LAKE CITY, July 15, 2013 /PRNewswire/ -- USANA Health
Sciences Inc. (NYSE: USNA), a global nutritional company, opened
its doors today to a new, state-of-the-art office in Bogota. The opening establishes USANA's
presence in Colombia, USANA's 19th
market worldwide.
(Logo:
http://photos.prnewswire.com/prnh/20120807/LA53885LOGO)
"Opening business in Colombia
is a perfect choice for USANA due to the strong connections we
already have to the country from our outstanding leaders in
Mexico," said Carlo Ledezma, USANA's general director of
Mexico. "We can see huge
opportunities for growth in this market since Colombia is one of the largest
Spanish-speaking countries in the world and has become strong in
the direct selling arena. Plus, there is a critical need for
essential nutrients in this part of the world."
Colombia has an emerging
economical climate due to the strong entrepreneurial spirit abiding
throughout the country. The market is also ripe for introducing
high-quality nutritional products since the country has had a
recent surge in people looking to improve their health and live an
overall more active, healthy lifestyle.
"This is a big step for us as we open our doors in South America. We expect even further growth
into the Americas from this expansion," said Dave Wentz, USANA's chief executive officer. "By
increasing our offering to Colombia, we are able to provide quality
nutrition and a unique opportunity to the South American region,
where the demand for vitamins and dietary supplements will continue
to rise."
Colombia is the third leading
market in Latin America and
16th largest overall direct sales market.
About USANA
Founded in 1992, USANA Health Sciences
(NYSE: USNA) is a U.S.-based nutritional company that manufactures
high-quality supplements and personal care, energy and
weight-management products in its FDA-registered facility in
Salt Lake City. USANA's products,
used by more than 600 professional athletes, are developed by the
company's award-winning team of scientists and sold directly
to Preferred Customers and Associates in 18 international
markets. USANA has earned NSF Certified for Sport®
certification for its SportsPak, Essentials™ (Chelated Mineral
and Mega Antioxidant), Proflavanol® C100, Active Calcium™,
Procosa® and BiOmega™ products. It has also earned NSF dietary
supplement certification for its HealthPak™.
USANA is the No. 1 Rated Brand in Direct Sales Based on Customer
Satisfaction in ConsumerLab.com's 2013 Survey of Vitamin and
Supplement Users. Named one
of Outside magazine's "Best Places to Work" for
four consecutive years, USANA has received more than 100 state,
national and international accolades,
including Utah Best of State, Stevie Awards, Australian
Business Awards, NutriSearch Editor's Choice and
others. Learn more about USANA (www.USANA.com) and
the USANA True Health
Foundation (www.USANAfoundation.org/), stay current with the
official USANA blog (www.whatsupUSANA.com), like us on
the USANA Facebook page
(www.facebook.com/USANAhealthsciences), or
follow USANA on Twitter (@USANAinc).
Media Contact: Ashley Collins
Executive Director of PR, Social Media and Communications
USANA Health Sciences, Inc.
(801) 954-7629
media(at)us.usana(dot)com
SOURCE USANA