SALT LAKE CITY, Aug. 25, 2011 /PRNewswire/ -- USANA Health
Sciences, Inc. (NYSE: USNA), a global nutritional supplement
company, today announced it was named an official partner of the
U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. USANA
will be providing health supplements and other nutritional products
to the athletes of the U. S. Ski and Snowboard Association (USSA),
the national governing body for Olympic skiing and
snowboarding.
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"This partnership was a natural fit, and we are thrilled to
welcome the USSA to the USANA family, or as we like to call it,
Team USANA," said Dan Macuga, Vice
President of Marketing, Public Relations and Social Media.
"Athletes are extremely careful about what supplements they take,
so to be trusted in assisting with their health and performance is
an honor."
As an NSF-certified manufacturer of high quality nutritional
products, USANA has long been providing supplements to professional
athletes and Olympic teams, including the Women's Tennis
Association, U.S. Speedskating, Biathlon Canada, Women's Ski
Jumping and many others.
"Nutritionals are a key component of athlete performance," said
the USSA's High Performance Director Troy
Flanagan. "USANA will provide us with both innovative
products that work for athletes as well as a high standard of
quality in manufacturing."
"As part of our partnership, we plan to work closely with the
USSA's nutritionists to determine not only the best nutritional
regimen for these world-class athletes, but to understand how we
can improve or develop new products that will assist these athletes
in getting to the next level," says Dr. Brian Dixon, USANA Director of Product
Innovation. "We share the same goal: to provide the best possible
nutrition to our athletes and customers around the world."
Under the terms of the eight-year partnership, which will extend
through two Olympic Winter Games, USANA was named as the Official
Vitamin, Supplement and Minerals Partner for the USSA.
"As a premier sports organization it's important that we develop
mutually beneficial partnerships with global brands like USANA,"
said USSA's Chief Revenue and Marketing Officer Andrew Judelson. "Working with USANA will assist
each of us in elevating and extending our brands. And, as a health
sciences leader, USANA will provide meaningful, direct support to
our athletes."
For more information about USANA's products and company, visit
www.USANA.com.
About USANA: USANA Health Sciences develops and
manufactures high-quality nutritionals, personal care, energy and
weight management products that are sold directly to Preferred
Customers and Associates throughout the
United States, Canada,
Australia, New Zealand, Hong
Kong, Japan, Taiwan, China, South
Korea, Singapore,
Malaysia, the Philippines, Mexico, the
Netherlands and the United
Kingdom. Learn more at our website (www.USANA.com), read our
blog (www.whatsupUSANA.com), like us on Facebook
(www.facebook.com/usanahealthsciences), or follow us on Twitter
(@usanainc)
About USSA
The U.S. Ski and Snowboard Association (USSA) is the national
governing body of Olympic skiing and snowboarding. Developed to
facilitate participation in national and international competition,
the Olympic sports organization provides structure for competitive
skiing and snowboarding. From grassroots programs to governance of
sport, management of rules, competitions and athletic rankings, the
USSA oversees athletic pipelines for development in the sports.
With a vision to make the USA the
best in the world in Olympic skiing and snowboarding, the USSA
provides leadership and direction for tens of thousands of young
skiers and snowboarders who share an Olympic dream while
maintaining a strong adherence to core values. The USSA,
established in 1905, operates out of the national training and
education facility, the Center of Excellence, in Park City, UT. It is the parent organization
of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. For
more information, visit www.ussa.org.
For media inquiries, please contact:
Ashley Collins
USANA Director of Marketing, Public Relations & Social
Media
(801) 954-7629
Ashley.Collins (at) us.usana.com
SOURCE USANA Health Sciences, Inc.