Global RV Leader Reveals Key Insights About
Consumer Expectations for Motorized Electric RVs
ELKHART,
Ind., May 12, 2022 /PRNewswire/ -- THOR
Industries, Inc. (NYSE: THO) announced the release of the company's
North American Motorized Electric RV Study, which explores consumer
expectations, key purchase motivators and electric infrastructure
development needs. The global RV industry leader is utilizing the
data to inform its high-voltage electric platform innovation, which
will enable the THOR family of companies to industrialize motorized
electric RVs to exceed consumer expectations.
Comprehensively confirming the need for long range solutions
such as THOR's high-voltage solution, THOR's study found that 45%
of consumers expect to be able to drive 5-6 hours on a single
charge. This data aligns with results from THOR's 2021 North
American Path to Purchase Study in which 70% of new RV purchasers
reported traveling an average of 5 or more hours from their home
for RV trips. THOR's newest survey reflects that only 3% of
consumers expect to charge after 2 hours or less of driving, which
is the range currently offered by low-voltage motorized electric
RVs.
The survey included question to assess consumers' interest
level, intended usage, charging and service expectations, as well
as identify factors challenging their purchase of motorized
electric RVs. The featured information was collected from current
and potential electric vehicle owners who are interested in
purchasing a motorized electric RV, who have had some level of RV
experience within the last 10 years.
Several key findings from the survey include:
Usage:
- 47% expect to use a motorized electric RV at least "once a week
or more often" or "once every 2 to 3 weeks"
Charging Expectations:
- 97% expect to drive 3 hours or longer before charging
- 70% report that the inclusion of an onboard fuel cell for
recharging the vehicle's battery positively impacts their purchase
interest level, regardless of a small carbon footprint
Charging Infrastructure:
- 44% expect a fact-charging (1-hour) station at each individual
campground spot
- 34% report charging time is expected to be 45-59 minutes
- 34% report charging cost from empty to full is expected to be
$41-$60
"As the global leader in the RV industry, it's important that we
share some of the critical data and insights used to inform
innovation efforts across the THOR family of companies, which allow
us to anticipate and exceed consumer expectations," shared THOR
President and CEO Bob Martin. "Our
motorized electric RV study confirms that the high-voltage
motorized platform we've developed meets the expectations of
consumers, however charging infrastructure development is necessary
to increase adoption. When it comes to electrification, THOR
is positioned to redefine the RV experience."
For more motorized electric RV findings and to view the North
American Motorized Electric RV Study, please download it
here. To learn more about THOR's electric RV innovation,
visit www.thorindustries.com/innovation.
About THOR Industries, Inc.
THOR Industries is the
sole owner of operating companies which, combined, represent the
world's largest manufacturer of recreational vehicles. For more
information on the company and its products, please go to
www.thorindustries.com.
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SOURCE THOR Industries