Square Survey Reveals How Americans Plan to Shop - And Want To Pay - This Holiday Season
06 11월 2018 - 2:00AM
Business Wire
61% of consumers indicate they would feel more comfortable
spending more this holiday season if they knew they would have the
ability to pay for purchases over time
Today Square released new insights on holiday spending and
shopper expectations around payment options at businesses. The
survey of 2,000 Americans found that shoppers plan to spend around
$1,300 this holiday season and that the flexibility to pay over
time can make a difference in where they plan to shop. The survey
also found that consumers indicate shopping at small businesses is
top of mind all year round, making it important for businesses to
have the right tools in place to accept any way a customer wants to
pay any time, including the holiday season.
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“We know that consumers prefer to support small businesses
whenever they can, and we want to make sure this holiday season is
no exception,” said Jacqueline Reses, Head of Square Capital.
“We’re excited to see what a level playing field can do for small
business sales now that more sellers have access to financing
options that provide flexibility to their shoppers.”
The survey also revealed that customers may be more apt to
frequent a brick and mortar location this holiday season to make a
large purchase, with 72% of consumers preferring to shop in person
for purchases over $250. Additional survey findings that provide
insight into the 2018 holiday season include:
- The majority of consumers (84%)
indicate they prefer to support small businesses whenever they
can
- Almost half (45%) of consumers
anticipate making a large purchase during the upcoming holiday
season (spending over $250+ on a single item)
- Over half (56%) will begin shopping
before Thanksgiving and of those, 23% started their shopping by
August of this year
- 61% of consumers indicate they would
feel more comfortable spending more this holiday season if they
knew they would have the ability to pay for purchases over
time
- In fact, 68% indicate they would be
more likely to consider a small or local business if they offered
financing options
During the holidays and all year round, Square is a partner to
small business owners across the country, providing access to the
tools they need to never miss a sale. In October, Square launched
Square Installments, providing small businesses with access to a
powerful growth tool that enables their customers to pay for
purchases in fixed, monthly payments. Business owners can find a
wealth of information and resources on how to start, run, and grow
their business on Square’s Town Square Blog.
Sources
The Square Capital Consumer Shopping Survey statistics are based
on an online survey of 2,000 U.S. adults over the age of 18,
conducted August 15-20, 2018 by Square Capital, LLC. Results are
weighted to approximate demographic representation in line with the
United States Census Bureau 2017 Current Population Survey. The
study has an overall margin of error of ±2.19% at the 95% level of
confidence.
About Square, Inc.
Square, Inc. (NYSE:SQ) creates tools that help sellers start,
run, and grow their businesses. Square enables sellers to accept
card payments and also provides reporting and analytics, next-day
settlement, and chargeback protection. Square’s point-of-sale
software and other business services help sellers manage inventory,
locations, and employees; access financing; engage buyers; build a
website or online store; and grow sales. The Cash App is an easy
way to send, spend, and receive money, and Caviar is a
food-ordering platform. Square was founded in 2009 and is
headquartered in San Francisco, with offices in the United States,
Canada, Japan, Australia, Ireland, and the UK.
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Square, Inc.Media Contact:press@squareup.com
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