Sphere's Exterior LED Screen – The
Exosphere – To Debut Live Cued Content
For First Time Ever During Race Week
World's Largest LED Screen To
Transform Into Dynamic Driver Cards,
Display Real
Time Pole Position, Custom Podium Graphics,
F1
Helmets, And More During Inaugural Race Weekend
LAS
VEGAS, Nov. 15, 2023 /PRNewswire/ -- Sphere
Entertainment Co. (NYSE: SPHR) and the FORMULA 1 HEINEKEN SILVER
LAS VEGAS GRAND PRIX announced
today new details on the custom Grand Prix™ content created
exclusively by Sphere Studios that will be displayed on Sphere's
fully programmable LED exterior – the Exosphere – in celebration of
Las Vegas' inaugural race weekend.
The Exosphere is the world's largest LED screen and a landmark
recognized around the world for its dynamic visuals and captivating
content.
"We are looking forward to partnering with the FORMULA 1
HEINEKEN SILVER LAS VEGAS GRAND
PRIX in the inaugural year both for Sphere and the Grand Prix in
Las Vegas," said Joel Fisher, Executive Vice President Marquee
Events and Operations for MSG Entertainment, who oversees marquee
events for Sphere. "This is one of the world's premier sporting
events, and we are ready to showcase Sphere to our global audience
via F1® – both in person in Las
Vegas and watching around the world – demonstrating the
unparalleled technological and creative capabilities of the
Exosphere."
"Sphere's Exosphere doesn't just complement the Las Vegas Strip
Circuit, it elevates it to new heights, turning every lap into a
mesmerizing experience for fans in attendance and watching on TV
globally," said Emily Prazer, Chief
Commercial Officer for Las Vegas Grand Prix, Inc. "Picture
real-time pole positions, thrilling podium celebrations, and a
dynamic showcase of all 20 drivers and their iconic cars displayed
larger-than-life. We are excited to have Sphere at the heart of
race weekend."
Race Week in Las Vegas
officially kicked off yesterday with The Netflix Cup – which marked
the first time the Exosphere's content was cued live in response to
a live sporting event. The race itself, on Saturday, November 18, will also see content
created exclusively by Sphere Studios for the Las Vegas Grand Prix,
cued live throughout. This will include real time pole position,
and a custom podium moment that will celebrate the race's
winner.
In addition, throughout the week, F1 content will be on display
including driver cards featuring all 20 drivers and their cars in a
larger-than-life form, as well as F1 helmets to serve as iconic
backdrops for fan photos. Additional bespoke content will be
unveiled during the race itself, including opportunities for fans
to see themselves on Sphere.
The Las Vegas Grand Prix marks the first live event that
features Sphere as part of the official broadcast, reaching
millions of F1 fans watching the race around the world. Because of
the venue's prime position along the track, Sphere will be visible
from multiple unique angles, including above. The custom Exosphere
content running throughout race week will be optimized to account
for a bird's eye view of the track and venue.
In addition to custom Las Vegas Grand Prix content, some of the
world's largest brands will have advertisements displayed on Sphere
as part of their partnership with the Grand Prix, including
American Express, Aristocrat, Aston Martin, Body Armor, Google
Chrome, Heineken, the Las Vegas Convention and Visitors Authority,
Mercedes Benz, Netflix, Paramount+,
Pirelli, Puma, Salesforce, T-Mobile, and Virgin Hotels.
The largest LED screen on Earth, the Exosphere consists of
approximately 1.2 million LED pucks, spaced eight inches apart.
Each puck contains 48 individual LED diodes, with each diode
capable of displaying 256 million different colors – creating a
vivid landmark on the Las Vegas
skyline and now, on the Las Vegas Grand Prix racetrack.
Sphere is also the site of the T-Mobile Zone at Sphere as part
of the Las Vegas Strip Circuit. The race itself will travel around
Sphere at turns five through nine.
For visual and other assets, please click here.
About Sphere:
Sphere is a next-generation
entertainment medium that is redefining the future of live
entertainment. A venue where the foremost artists, creators, and
technologists will create extraordinary experiences that take
storytelling to a new level and transport audiences to places both
real and imagined. The venue will host original Sphere Experiences
from leading Hollywood directors;
concerts and residencies from the world's biggest artists; and
premier marquee events. The first Sphere venue opened in
Las Vegas in September 2023, and is a new Las Vegas landmark, powered by cutting-edge
technologies that ignite the senses and enable audiences to share
experiences at a never-before-seen scale. More information is
available at thesphere.com.
About Sphere Entertainment Co.
Sphere Entertainment
Co. (NYSE: SPHR) is a premier live entertainment and media company.
The Company includes Sphere, a next-generation entertainment medium
powered by cutting-edge technologies to redefine the future of
entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes
MSG Networks, which operates two regional sports and entertainment
networks, MSG Network and MSG Sportsnet, as well as a
direct-to-consumer and authenticated streaming product, MSG+,
delivering a wide range of live sports content and other
programming. More information is available
at sphereentertainmentco.com.
About FORMULA 1 HEINEKEN SILVER LAS
VEGAS GRAND PRIX
Formula 1® and Liberty Media
Corporation are working together to promote the FORMULA 1 HEINEKEN
SILVER LAS VEGAS GRAND PRIX 2023
in partnership with the Las Vegas Convention and Visitors
Authority, and in collaboration with Clark County. The inaugural race weekend is
set for November 16-18, 2023. Taking
place at night against the iconic Las
Vegas backdrop, the track will see drivers reach
jaw-dropping speeds of over 210 mph (340 kph) as they race around
some of the world's most iconic landmarks, hotels, and
casinos on the legendary Las Vegas Strip. For more
information, visit www.f1lasvegasgp.com.
Contact:
Sphere
Entertainment / spherepr@sphereentertainmentco.com
Las Vegas Grand Prix, Inc. / media@f1lasvegasgp.com,
f1@dkcnews.com
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SOURCE Sphere Entertainment Co.