NEW YORK, May 15, 2017
/PRNewswire/ -- WGSN has released a new brand intelligence
tool to help womenswear retailers measure how they are perceived by
their target consumer and how they compare to competitors. To
create Barometer, WGSN has partnered with research agency Morar to
conduct daily market surveys, and management consulting firm Oliver
Wyman to interpret the results.
Launched in March 2017, WGSN
Barometer tracks the performance of over 250 womenswear retail
brands every day, by surveying more than 120,000 consumers
annually. WGSN Barometer subscribers can access results via an
online dashboard, monthly reports and bespoke quarterly
presentations that compare their brand health through a
comprehensive assessment of their own brand versus their peers, and
the total market in the US & UK.
The tool surveys key brand metrics including affinity,
consideration and buzz, as well as image and brand associations. It
also provides insight into shopper behavior including stores and
websites frequented, customer experience, reasons for visit,
products bought, and amount spent.
Of particular interest to strategist and executives is the
Customer Perception Map, developed by Oliver Wyman. Released quarterly, the Customer
Perception Map uncovers drivers of customer satisfaction and helps
brands understand where to invest most effectively to win over
customers and market share.
"WGSN Barometer was created to give retailers a clear
understanding of their position in the market and strategic insight
into how this could be strengthened. We found that a lot of
retailers track their own consumer perception and growth. Without
being able to benchmark their success against the total competitive
landscape or identify truly objective insights, there was no clear
path to success. Barometer changes that," says Kevin Silk, Managing Director, WGSN.
For more information, images or interview requests, please
contact:
Lisa van Boekhout
wgsn@finchfactor.com
About WGSN:
WGSN (www.wgsn.com) is the world's leading
trend authority for creative thinkers in over 94 countries. Our
services cover consumer insights, fashion and lifestyle
forecasting, data analytics, crowd-sourced design validation and
expert advisory services. We help drive our customers to greater
success. Together, we create Tomorrow. WGSN is part of WGSN
Limited, comprising of market-leading products including WGSN
Fashion, WGSN Instock, WGSN Barometer, WGSN Lifestyle &
Interiors, WGSN Styletrial and WGSN Mindset, a custom advisory
business. WGSN is an Ascential company. WGSN.com
About Ascential plc:
Ascential is a
global business-to-business media company that informs and connects
the business world in 150 countries through market-leading
Exhibitions & Festivals and Information Services.
Ascential powers the prestigious Cannes Lions festival for
the branded communications industry, the world's premier payments
and financial services congress Money20/20, Spring Fair/Autumn
Fair, the global fashion trend forecasting service WGSN,
environmental risk data business Groundsure, e-commerce
analytics provider One Click Retail and MediaLink, the
strategic advisory and business services firm.
Ascential's premium products enable focus, growth and
value. The company provides customers with world class content and
connections empowering their businesses to be the best informed and
best connected. www.ascential.com
About Oliver Wyman
Oliver Wyman is a global leader in
management consulting. With offices in 50+ cities across nearly 30
countries, Oliver Wyman combines
deep industry knowledge with specialized expertise in strategy,
operations, risk management, and organization transformation. The
firm has more than 4,500 professionals around the world who help
clients optimize their business, improve their operations and risk
profile, and accelerate their organizational performance to seize
the most attractive opportunities. Oliver
Wyman is a wholly owned subsidiary of Marsh & McLennan
Companies [NYSE: MMC]. For more information, visit
www.oliverwyman.com. Follow Oliver
Wyman on Twitter @OliverWyman
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SOURCE WGSN