Boyds Bears(TM) Teams up with Crayola(R) to Inspire Creativity and Fun
14 7월 2005 - 4:26AM
Business Wire
Inspiration, imagination and creativity...three ingredients that
add up to childhood fun. When it comes to inspiring children to use
their imagination to be creative and have fun, crayons and teddy
bears often come to mind; and when it comes to crayons and teddy
bears, no two brands are as recognizable as Crayola(R) and Boyds
Bears(TM). Today, The Boyds Collection Ltd.(R) (NYSE: FOB) is
pleased to announce that world-famous Boyds Bears will partner with
Crayola in providing new opportunities for children to express
their creativity and have fun as both brands draw on their
traditions of inspiring creativity through safe, quality products.
Boyds(TM) and Crayola will leverage the popularity of their
products with the top brand recognition of the number one producer
of children's arts and crafts materials to produce innovative new
creative playthings for children. The first Crayola licensed Boyds
creations, slated to be available at retail during the 2005 Holiday
Season, are a series of plush teddy bears with bright Crayola
crayon-colored fur that will be packaged with themed coloring books
and Crayola crayons. The play sets will be sold in gift boxes that
feature the familiar Crayola(R) yellow and green design that has
been a world-wide symbol of creativity for children for more than
100 years. While these initial products are very traditional,
weighing on each brand's most venerable product, future plans
include products that will compliment the Crayola brand's strength
and dedication in bringing new and innovative creative tools for
children to families. "We are very excited about partnering with
Crayola and being able to bring two brands that are so well
respected by moms and so loved by kids together," says Jan Murley,
Boyds C.E.O. "We are looking forward to reaching out to new market
segments with products that will strengthen Boyds(TM) current
channels as well as open exciting opportunities in a broader
marketplace," Murley added. "Crayola crayons and teddy bears are
two of the best known icons of childhood," says Rick Goralnick,
manager, global licensing for the Crayola brand. "The new Boyds
line of Crayola teddy bears draws on the heritage of our colorful
products in a way that will excite collectors." The addition of
CRAYOLA to the Boyds licensing program continues the company's
strategy to align the popularity of Boyds Bears with other
successful brands; which began with the mid-year 2004 introduction
of the NASCAR(R) licensed Boyds Racing Family, that exceeded all
expectations and continued with the recent announcement of
licensing agreements with Coca-Cola(R) and M&M'S(R). About
Boyds(TM) The Boyds Collection Ltd.(R) is a leading domestic
designer, importer and distributor of high quality, branded plush
and giftware products. The company sells its products through a
large and diverse network comprised of independent gift and
collectibles retailers, premier department stores, select catalogue
retailers and other electronic and retail channels. The company
launched its first retail operation, Boyds Bear Country(TM), a
unique entertainment and retail experience in Gettysburg, PA in
2002 and has recently expanded with a second location in Pigeon
Forge, TN. Founded in 1979, Boyds has successfully developed a
strong niche and brand identity because of its affordably priced,
high quality, "Folksy with Attitude" products. About Crayola(R)
With schools of true-blue fans, colorful products found in
virtually every home and school, and an emotional connection with
consumers spanning 100 years, Crayola is one of America's
best-known brands. Since 1903, when the first box of eight Crayola
crayons was introduced in schools nationwide, the brand has become
a cultural icon and symbol of childhood that continues to delight
kids with innovative products that let them create in fun and
surprising ways.
Boyds Collection (NYSE:FOB)
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Boyds Collection (NYSE:FOB)
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