The Beachbody Company Launches First-Ever “BODi Previews” Tier
15 11월 2023 - 8:50PM
Business Wire
BODi Previews Is Expected to Drive New Digital
Memberships and Generate Profitable Revenues
New Tier Allows Prospects to Access and Sample
BODi Content Free of Charge
The Beachbody Company, Inc. (NYSE: BODY) (“Beachbody” or the
“Company”), a leading subscription health and wellness company,
today launched “BODi Previews,” a new subscription tier for
interested prospects to sample over $59 worth of BODi content free
of charge. BODi Previews is one of five key corporate initiatives,
alongside Partner Network activation, customer database
reactivation, more efficient performance marketing and an expanding
presence on Amazon, designed to engage prospects, drive new
memberships, and generate profitable revenues.
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Key Benefits of the BODi Previews
Launch
Better Visibility to Superior Experience: For the
first-time prospects can access BODi platform features before
purchasing a full subscription, allowing them to experience the
superior quality of BODi’s structured fitness programs and
nutrition plans, firsthand.
Sample Over 120 Workouts: Users can try over 120 samples
of structured fitness programs like P90X, Insanity, 21 Day Fix and
#MuscleBurnsFat, plus nutrition guidelines and personal development
content, guiding them through a step-by-step process to achieve
real, healthy results.
Breaks Down Paywall Barrier: Previously locked sample
workouts are now freely accessible, removing impediments to
converting new prospects into subscribers (freemium model).
Higher Conversion Rate: BODi anticipates a significant
increase in the conversion rate of visitors to paying subscribers,
as the prospect will be able to find the right program for them
from over 120 brands or a two-week sample called “The 14 Day
Challenge.”
Leveraging YouTube for Traffic: A limited version of BODi
Previews will also be available on YouTube, attracting even more
traffic and introducing a wider audience to BODi’s proven approach
to structured programs and comprehensive lifestyle
transformation.
The introduction of "BODi Previews" aligns seamlessly with The
Beachbody Company’s overarching strategy to drive profitable
revenue and free cash flow and its vision of helping tens of
millions of people feel good while they pursue life changing
results. By providing a taste of the powerful content that BODi
offers, the company anticipates an expansion of its user base and a
subsequent increase in subscription revenue. This strategic move
underscores BODi's commitment to financial sustainability, the
creation of shareholder value, and helping its customers achieve
their goals.
"We believe in balancing growth with profitability in our
mission of helping people improve their overall health esteem. BODi
Previews is not only about expanding our reach; it's about reaching
more people while also driving revenue streams that support our
long-term vision," Carl Daikeler, co-founder and CEO of The
Beachbody Company said. “By leveraging the power of BODi Previews,
the Company is poised to unlock new revenue streams, fortify its
financial position, and propel the health and wellness sector into
a new era of accessibility and profitability.”
About BODi and The Beachbody Company, Inc.
Known as Beachbody for 24 years with innovations such as P90X,
Insanity, 21 Day Fix and Shakeology, BODi is headquartered in
Southern California. BODi is the leader in the category of Health
Esteem, which combines digital fitness, nutrition, and mindset
content with exceptional supplements and a supportive community of
millions of people supporting each other to live a great life,
while they pursue their health and weight loss goals. The Beachbody
Company, Inc. is the parent company of BODi. For more information,
please visit TheBeachbodyCompany.com
Forward Looking Statements
This press release contains "forward-looking" statements
pursuant to the safe harbor provisions of the Securities Litigation
Reform Act of 1995, which are statements other than historical fact
or in the future tense. These statements include but are not
limited to, statements regarding our business strategy, our plans,
and our objectives and future operations.
Forward-looking statements are based upon various estimates and
assumptions, as well as information known to us as of the date
hereof, and are subject to risks and uncertainties. Accordingly,
actual results could differ materially due to a variety of factors.
You can identify these statements by the use of terminology such as
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"estimate", "anticipate," "upon" or similar forward-looking terms.
You should not rely on these forward-looking statements as they
involve risks and uncertainties that may cause actual results to
vary materially from the forward-looking statements.
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Investor Relations ICR, Inc. BeachbodyIR@icrinc.com
Beachbody (NYSE:BODY)
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