ANN ARBOR, Mich., March 1, 2011 /PRNewswire/ -- Borders today
announced that its stores nationwide and Borders.com will be
recognizing March as "Kids' Reading Month" with a number of events
to celebrate and promote children's reading and engagement.
Throughout the month, these events will give Borders' customers the
opportunity to encourage child literacy through exciting and fun
community activities that leverage Borders' significant nationwide
presence and reinforce the company's decades-long commitment to
literacy.
Celebrations and events kick off nationwide today:
Spring Charity Drive – March 1 through
April 30
Borders stores are once again partnering with hundreds of
charities and nonprofits nationwide to deliver hundreds of
thousands of new books and stuffed toys donated by generous
customers to children who may not otherwise have access to new
books. Throughout the drive, store associates will encourage
customers to open their hearts and donate books including such
titles as Dr. Seuss' "Cat in the Hat," "Pat the Bunny," by
Dorothy Kunhardt, Rick Riordan's "The Lightning Thief" and
Mary Pope Osborne's "Magic Tree
House Activity Book."
Through its 2010 charity drives, Borders delivered more than 1.5
million books and stuffed toys to charities such as Rainbow House
in Chicago, Raising a Reader
Massachusetts and Boys & Girls Clubs of Greater San Diego, which then distributed the
books and toys to families. In conjunction with the charity drive,
Borders stores will invite their charity partners for in-store
events March 12 and April 23 to raise awareness of how the charity
benefits their community.
Buy a Dr. Seuss Book and Help
a Child in Need
Borders is teaming with Random House and First Book, a nonprofit
providing new books to children in need, to give customers yet
another opportunity to promote literacy. Beginning today through
March 21, when customers make a
purchase of any Dr. Seuss book in stores and on Borders.com, Random
House will donate a new children’s book to First Book.
Read Across America In-Store Event
Borders is participating in the 14th Annual Read Across America
event celebrating the birthday of Dr. Seuss with a free in-store
event Saturday, March 5 at
2 p.m. The party will find kids
enjoying "Cat in the Hat" storytime, a variety of Cat-themed games
and activities, as well as delicious food samplings. Importantly,
each child in attendance will be given the opportunity to write a
review of their favorite book. One review from each store will be
featured on the March is Kids Reading Month landing page at
http://www.borders.com/online/store/ArticleView_march-is-kids-reading-month,
while other reviews will be included on the title detail pages on
Borders.com. (Event is being held in Borders superstores only.)
"Diary of a Wimpy Kid: Rodrick Rules" In-Store Party
On Saturday, March 19 beginning at
2 p.m., Borders will host a party
celebrating the major motion picture release of "Diary of a Wimpy
Kid: Rodrick Rules," the much anticipated film based on the 2nd
book in the beloved Wimpy Kid book series by Jeff Kinney. During the event, Wimpy fans will
enjoy trivia, games and activities, food samplings and have an
opportunity to pen their recommendation for their favorite book in
the Wimpy Kid series. (Event is being held in Borders superstores
only.)
To find Borders superstore locations participating in the
events, visit Borders.com and click on the Store Locator link.
Activities and events may vary by store.
About Borders Group, Inc.
Headquartered in Ann Arbor,
Mich., Borders Group, Inc. is a specialty retailer of books
as well as other educational and entertainment items. Online
shopping is offered through borders.com. Find author interviews and
vibrant discussions of the products we and our customers are
passionate about online at facebook.com/borders,
twitter.com/borders and youtube.com/bordersmedia. For more
information about the company, visit borders.com/media.
SOURCE Borders, Inc.