Teen phenomenon Cody Simpson invites fans across the USA to help make over 25,000 stuffed animals to donate to U.S. Marine To...
18 10월 2012 - 12:28AM
Business Wire
As part of the 15th birthday celebration of Build-A-Bear
Workshop®, the leader in interactive retail, over 25,000 stuffed
animals will be made and donated to children who might not
otherwise receive gifts this holiday season. During the special
weekend of October 20 – 21, Build-A-Bear Workshop invites the first
100 Guests in all of its U.S. stores to make a stuffed animal for
free to donate to the Marine Toys for Tots® Foundation to
distribute to kids in need in communities across the country.
Stuffed with Hugs® is a core program of Build-A-Bear Workshop in
its eleventh year and the weekend event is part of a variety of
activities celebrating the company’s 15th birthday.
“We are a company with heart and Stuffed with Hugs is a way to
give children the opportunity to give back. As we celebrate our
birthday, we also commemorate 15 years of giving back to important
causes around the world,” said Maxine Clark, Build-A-Bear Workshop
founder and chief executive bear. “We are especially pleased to
partner with Cody Simpson and Toys for Tots for this special
Stuffed with Hugs weekend and to provide our Guests with the
opportunity to brighten kids’ holidays with teddy bear hugs.”
Participants in Stuffed with Hugs weekend will be able to meet
Build-A-Bear Workshop mascot, Bearemy®, and enjoy a variety of 15th
birthday celebration activities. As a thank you for helping,
Stuffed with Hugs participants will receive a bounce back coupon
for a future visit.
“Every child deserves to celebrate the holidays,” said Cody
Simpson, who is kicking off the Stuffed with Hugs weekend by making
stuffed animals with Marine families in New York City at the
Build-A-Bear Workshop store on Fifth Avenue. “As a longtime
Build-A-Bear Workshop fan, it is an honor to support this
opportunity to encourage kids to help other kids and send a message
of comfort and hope through a hug of a teddy bear.”
The need to brighten a child’s holiday is greater than ever this
year, according to retired Marine Corps General, Pete Osman, chief
executive officer of the Marine Toys for Tots Foundation. A recent
U.S. Census Bureau report cited statistics that reveal that more
than one in five children under 18 years old (or 16.1 million
children) live in poverty. The report also showed a yearly decline
in median household income.
“With the generous support of Build-A-Bear Workshop, we will be
able to fulfill the holiday dreams of thousands of less fortunate
children,” said Osman.
Stuffed with Hugs will take place during regular store hours and
U.S. Marines may be on hand to collect the stuffed animals. To
learn more about Stuffed with Hugs weekend activities or to find a
store in your area, visit buildabear.com®.
Build-A-Bear Workshop and its associates believe in the teddy
bear philosophy of being good people and good bears. Throughout its
15-year history, the company has shared the hug of a teddy bear
wherever needed in local communities and abroad. Build-A-Bear
Workshop has given Guests a voice in supporting the causes that are
important to them like children’s health and wellness, animals, and
literacy, and has given nearly $31 million through its corporate
donations and foundation grant programs to these causes.
About Toys for Tots
The Marine Toys for Tots Foundation is a not-for-profit
organization authorized by the U.S. Marine Corps and the Department
of Defense to provide fundraising and other necessary support for
the annual U.S. Marine Corps Reserve Toys for Tots Program. Now in
its 65th year, Toys for Tots provides joy and a message of hope to
less fortunate children through the gift of a new toy or book
during the Christmas holiday season.
About Cody Simpson
With over 3.4 million Twitter followers, over 3.3 million
Facebook likes and more than 144 million YouTube views, 15-year-old
pop star Cody Simpson is already a teen phenomenon. Simpson, who is
currently on tour supporting Justin Bieber on Bieber’s “Believe
Tour,” marked the recent release of his debut album “Paradise” with
a pair of sold-out concerts at Los Angeles’ Staples Center. 2012
has been a banner year for Cody, having kicked things off with his
own sold out “Welcome To Paradise Tour” and being named “Favorite
Aussie Superstar” at the 2012 Nickelodeon Kids’ Choice Awards.
Simpson was also among the top stars invited to participate in the
134th annual White House Easter Egg Roll, and kept busy leading up
to the release of “Paradise” by joining Big Time Rush on the
massive “Big Time Summer Tour” and releasing a new interactive
film, “Finding Cody,” via Warner Music Group’s original YouTube
channel, “The Warner Sound.” For additional information, please
visit www.codysimpson.com.
About Build-A-Bear Workshop,
Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world website at bearville.com™. The
company was named to the FORTUNE 100 Best Companies to Work For®
list for the fourth year in a row in 2012. Build-A-Bear Workshop
(NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011.
For more information, call 888.560.BEAR (2327) or visit the
company’s award-winning website at buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when referencing the
process of making stuffed animals you use the word “make” not
“build.”
Build-A-Bear Workshop is our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc.
Build-A-Bear Workshop® should only be used in capital letters to
refer to our products and services and should not be used as a
verb.
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